IPT Italy

HFSS products: The Italian advertising authority issues regulation on the commercial communication of foods and beverages addressed to children

/ / Advertising, Consumers, Intellectual Property, IP

By Elena Varese and Andrea Michelangeli The Istituto di Autodisciplina Pubblicitaria, i.e. the Italian advertising standards authority (“IAP“) has recently issued a new piece of regulation aimed at specifically providing guidance on the commercial communication of food and beverage products addressed to children, which entered into force on 9 February 2021 (“Regulation“), thus extending the […]

HFSS products: The Italian advertising authority issues regulation on the commercial communication of foods and beverages addressed to children Read More »

Legal risks and implications of hyper-realistic videogames

/ / eSports, Fashion, Gaming and Betting, General, Intellectual Property, IP

Although digital consumption was already rising before the Covid-19 outbreak, the pandemic has undoubtedly accelerated this trend. In this context, the gaming industry is one of the wealthiest of all entertainment industries, with revenues projected to reach $159.3 billion in 2020 by the Newzoo 2020 Global Games Market Report and experts don’t see growth taking

Legal risks and implications of hyper-realistic videogames Read More »

Agriculture 4.0 and data sharing: what’s up?

/ / Artificial Intelligence, Cloud, Commercial, Intellectual Property, Internet of Things, IP

As technology and innovation are nowadays central to all economic activities, also the most ancient one, agriculture, is opening its doors to let the digital transformation come through. Some refer to this phenomenon as to Agriculture 4.0, while others prefer the definitions of Ag-tech or Digital Agriculture. What is sure, is that the big revolution

Agriculture 4.0 and data sharing: what’s up? Read More »

Cheating in Esports tournaments – legal arguments for discouraging bad players

/ / Commercial, Copyright, eSports, Intellectual Property, IP, Sport

by Giulio Coraggio, Vincenzo Giuffrè and Micaela Jerusalmi The Esports market has been booming over the last years and the recent Covid-19 strict regulations impacting the sports sector and imposing social distancing have greatly increased the focus on Esports competitions so far. Even with this scenario, the legal challenges for global Esports online platforms and

Cheating in Esports tournaments – legal arguments for discouraging bad players Read More »

The makeup of protection of a makeup store layout: a missed chance to apply the Cofemel decision?

/ / Copyright, Fashion, Intellectual Property, IP, Trademarks

By Valentina Mazza and Andrea Michelangeli In our fashion law predictions for 2020 (available here), we anticipated Italian case-law following the trend set by the CJEU in the Cofemel decision (for the illustration of the case, see our previous post here) by making it easier to access copyright protection in Italy. No magic wand, but

The makeup of protection of a makeup store layout: a missed chance to apply the Cofemel decision? Read More »

Il TAR Lombardia non ha sospeso l’E-commerce

/ / Commercial, Consumers, General

by Giacomo Lusardi and Alessandro Ferrari In queste ore si legge su varie testate online, più o meno autorevoli, che il TAR della Lombardia avrebbe “bocciato” l’ordinanza della medesima regione dello scorso 11 aprile 2020, per aver esteso l’e-commerce anche ai beni che non rientrano tra quelli essenziali o strategici di cui all’Allegato 1 del

Il TAR Lombardia non ha sospeso l’E-commerce Read More »

Top 3 legal predictions on Trade Secrets for 2020

/ / General

by Laura Gastaldi and Micaela Jerusalmi One year and a half after the implementation of EU Directive No. 934/2016 (the “Trade Secrets Directive”) in Italy, trade secrets are increasingly becoming one of the most valuable assets of companies’ businesses, and this trend is likely to increase. Let’s see what to expect from the upcoming year

Top 3 legal predictions on Trade Secrets for 2020 Read More »

Top 3 legal predictions on Copyright for 2020

/ / Artificial Intelligence, Copyright, Intellectual Property, IP

By Roberto Valenti, Alessandra Tozzi and Lara Mastrangelo Copyright plays a paramount role in enhancing and protecting human creations, but, at the same time, it may clash with other fundamental rights and therefore needs to be balanced. During 2019 many events occurred in the copyright field. What will happen in the course of 2020? Art

Top 3 legal predictions on Copyright for 2020 Read More »

Top 3 legal predictions on Life Sciences for 2020

/ / Life Science

By Marco de Morpurgo, Nicola Landolfi and Chiara Perotti Last year was a pivotal year for the Life Sciences industry. As we had foreseen, 2019 witnessed significant technological and regulatory progress. Digitalization of the medical sector has impacted the way pharmaceutical and medical device companies approach patients, with smoother communication means that bring to zero

Top 3 legal predictions on Life Sciences for 2020 Read More »

Top 3 Legal Predictions on eSports for 2020

/ / eSports, Gaming and Betting, Sport

By Vincenzo Giuffrè and Lara Mastrangelo The growth of revenues generated by the esports industry is leading to new legal issues that are likely to be addressed with different solutions in 2020. Esports monetization will be driven by pay-per-view streaming The esports sector has traditionally drawn its revenues from sponsorships, media rights, and advertising. However,

Top 3 Legal Predictions on eSports for 2020 Read More »

Linkedin Twitter Facebook Instagram Youtube Weixin

© 2019 DLA Piper. DLA Piper is a global law firm operating through various separate and distinct legal entities. For further information about these entities and DLA Piper's structure, please refer to the Legal Notices page. All rights reserved. Attorney advertising.