by Giulia Zappaterra & Deborah Paracchini 2019 brought considerable changes in the data protection world. Some EU Member States finally integrated the rules of the EU General Data Protection Regulation No. 679/2016 (GDPR) with their national laws. At the same time, local data protection authorities started to fully apply – also issuing severe sanctions – the set of rules of the GDPR. This scenario does not anyhow mean that 2020 will not bring us any news! New legal issues – growing together with the improvement of innovative technologies – will test the data protection legal framework.
As we already discovered in some of our previous articles on tech & fashion, innovative technology within the fashion industry is more apparent than ever. From updating retail experiences, to wearable technology like smartwatches, technology and innovation are continuously inspiring and influencing trends and fashions. In fact, as Marty McFly introduced smart clothing that could self-adjust to his needs, now fashion brands create tech clothes which can heat up, cool down, change color or even size themselves, playing around with the concept of wearable, smart clothing and connected garments.
As we already discovered in some of our previous articles, from 3D avatars to wardrobe advisers, passing through CGI and Robot IT girls, artificial intelligence (“AI”) is shaping our outfits and looks.
Indeed, AI is transforming the fashion industry in every element of its value chain and marketplace. In last years, all retail giants are using AI to improve the efficiency of sales systems and processes and to enhance clients’ shopping experience, offering a personalized service tailored on their interests and preferences.
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The recently reported legal action brought for damages due to wrong investments resulting from algorithms-based automated decision-making processes is one of the first known cases of this type. The case has received some attention from the media worldwide and has contributed to reopen the debate on the issue of liability connected to the use of Artificial Intelligence systems (“AI”). The question at issue is, in brief: who is held liable for the damages caused by AI and who shall compensate such damages, if any.
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2018 brought us considerable changes in the data protection world. The EU General Data Protection Regulation No. 679/2016 (GDPR) finally became applicable, introducing in the privacy law context its expected innovative principles and rules. But as soon as the GDPR entered into force, the EU Member States began to think about the adequacy of their national legislation. As a consequence, most of EU countries decided to adopt a new local legislation in order to review, amend and, therefore, adequate their local laws to the newcomer GDPR.
But what will happen in the next 12 months? Here our personal predictions on privacy legal issues for 2019.
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With a decision published on December 7th 2018, following an investigation launched in April 2018, the Italian Competition Authority has fined Facebook Ireland Ltd., and its parent company Facebook Inc., for engaging in two unfair commercial practices in violation of the Italian Consumer Code.
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At the beginning of the year, in our fashion predictions we put artificial intelligence (“AI”) at the top of the fashion agenda and ‒ yes, no magic sphere needed! ‒ we were actually right.
Technology has had a huge impact on the fashion industry and in the last year all the retail giants took an algorithmic approach to fashion. After Amazon’s Echo Look app which gives feedback or recommendations on your outfits and Zara’s interactive fitting rooms, with mirrors recognizing the clothes that you are wearing and suggesting others to match them based on style, color and mood, also Yoox explored the potential of AI.
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A recent italian administrative court decision clarifies the requirements of the DPO and Belgium introduces a new data protection act implementing the GDPR.
A recent ISO/IEC introduces new standards on information security and the latest proposed amendments may postpone California Privacy Law.
The latest ePrivacy revision proposal brings relevant changes to the draft regulation and new Governments are joining the Blockchain regulation rush.
On 02 July 2018, with judgment no. 17278/2018, the Italian Supreme Court (Corte di Cassazione) took an important stand on the notion of consent to personal data processing for marketing purposes. Let’s see what the case is about and what are the main points of Supreme Court decision.
Facebook fan page operations might lead to considerable privacy compliance issues for companies running them after a recent decision of the ECJ.
Prompted by the increasing interest for the use of cloud outsourcing solutions within the banking industry, the European Banking Authority (“EBA“) has recently issued the final recommendations on the use of cloud service providers by financial institutions (“Recommendations“), which will be applicable as of 1 July 2018.
On 11 April 2018, the European Commission proposed the so called “New Deal for Consumers” to strengthen EU consumer rights and enforcement.