Milan Fashion Week and Fashion Law Trends − New brand identity in the fashion industry: is the “sans-serification” the right move? 

In recent months many fashion companies have been restyling their brands by simplifying and minimizing their visual impact: big fashion industries are dropping unique fonts, words and design features − which until now have significantly contributed to differentiate their brands from their competitors’ ­− in favor of most popular and common fonts, such as sans-serif.

“Less is more”, we may say.

But, talking about trademarks and distinctiveness, will this choice towards simplification be the right approach? In fact, in a few years’ time we will deal with logos that will all look remarkably alike.

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Milan Fashion Week and Fashion Law Trends – Lil Miquela, Shudu, Bermuda and Sophia The Robot: CGI and Robot IT Girls Who Will Become the Influencers of the Future

By Deborah Paracchini and Giulia Zappaterra 

There is a new crop of influencersin town and – read carefully – they are not real people.

Virtual influencers – influencers who are not human, but rather are CGI creations or robots – are the latest trend on social media. CGI stands for “computer-generated imagery” and it is a technology that creates pictures through the use of computers, now applied to create the new trend of virtual – but realistic – Instagram influencers and models.

In particular, the top 4 leading the group are Miquela Sousa, Bermuda, Shudu and Sophia the Robot.

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Use of excerpts of videogames and eSports competitions without the right holder’s consent: is it fair use (or the Princess is in another castle)?

Publications sharing tips on how to complete videogames and maximise bonuses might increase with the expansion of the eSport competitions. The same applies to platforms streaming videogames alone or together with eSport actions of the various players. Yet are these activities possible without the right holders’ consent? Read the rest of this entry »

Ispezioni privacy – cosa aspettarsi e come essere pronti?

Parleremo di ispezioni privacy e di come prepararsi alle stesse l’1 marzo da DLA Piper con il Colonnello Marco Menegazzo ed esperti del settore. Read the rest of this entry »

Milan Fashion Week and Fashion Law Trends: Sustainability and green claims

After that last September Lady Gaga walked the Venice Film Festival red carpet in a pink feathered Valentino gown, next season will be all about feathers. But where do feathers come from? Are they compliant with sustainability claims and animal welfare regulations? Read the rest of this entry »

Milan Fashion Week and Fashion Law Trends: Use and protection of fashion archives

The Milan Fashion Week has just started and from today we are glad to host some highlights on the major fashion law trends of this season.

Heritage is one of the major assets a fashion company holds and the ultimate tendency of this Fashion Week is to revamp old creations from the maison’s archives. Read the rest of this entry »

New WIPO study on A.I. inventions and EDPB opinion on clinical trials

The World Intellectual Property Organization (WIPO) has launched its first “Technology Trends” Study on developments in Artificial Intelligence inventions and the EDPB issued an opinion on processing of personal data on clinical trials. Read the rest of this entry »

eSports: a new frontier for the advertising law and image rights?

eSports competitions have recently become a trend topic among sports and gaming lovers.

An ever-growing number of major sports leagues and pro young players are getting involved in this global competitive industry, together with an increasing turnover. By 2020, eSports is predicted to become a billion-dollar industry.

This explosive growth of digital sports championships captured the attention of many leading companies – operating in various lines of business – which are gradually approaching this new phenomenon by investing into eSports in the hope of targeting its relevant audience.

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New programming and investment obligations for VOD and linear audio-visual media service providers!

On 25 January 2019, the Italian Communications Authority (Autorità per le Garanzie nelle Comunicazioni, hereinafter “AGCOM“) published the Resolution 595/18/CONS setting out the new Regulation on programming and investment obligations in favour of European works and works by independent producers (as amended by AGCOM Resolution 24/19/CONS) (hereinafter, “New Regulation“). Read the rest of this entry »

Italian DLA Piper Intellectual Property & Technology Predictions for 2019

DLA Piper’s Italian Intellectual Property & Technology department has published their Legal Predictions for 2019. These take a look back at what happened during 2018 and illustrate the key changes that are expected in 2019. Read the rest of this entry »

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