IPT Italy

Top 3 Legal Predictions on Electronic Cigarettes and Novel Tobacco Products for 2020

By / 12 March 2020 / Advertising, Consumers, Internet & E-commerce, Life Science

By Francesca Romana Ferrucci and Alessandro Ferrari 2019 was a very interesting year for tobacco, electronic cigarettes (“e-cigs”) and novel tobacco products (“NTPs”) all around the world. Going from new products in the process of accessing new markets, moving on with the mayhem concerning severe health issues allegedly connected to the use of e-cigs. The …

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Top 3 Legal Predictions on Privacy and Data Protection for 2020

By / 9 March 2020 / Artificial Intelligence, Data Protection, Intellectual Property, Internet & E-commerce, Internet of Things, IT & Sourcing

by Giulia Zappaterra & Deborah Paracchini  2019 brought considerable changes in the data protection world. Some EU Member States finally integrated the rules of the EU General Data Protection Regulation No. 679/2016 (GDPR) with their national laws. At the same time, local data protection authorities started to fully apply – also issuing severe sanctions – …

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Top 3 Legal Predictions on Media for 2020

By / 6 March 2020 / Copyright, General, Intellectual Property, Media & TLC

By Alessandro Ferrari and Laura Borelli As we approach 2020, changes in the media landscape are accelerating at an unrelenting pace. The way consumers access their entertainment has come a long way from the traditional linear television and evolution is not taking any break. Factors such as AI and new technologies, as well as the …

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Top 3 Legal Predictions on Fintech for 2020

By / 6 March 2020 / General

By Alessandro Ferrari and Ludovica Mosci Last year witnessed the increase of fintech services on the Italian market, thanks to the encouragement provided by PSD2, with the “open banking” obligations on banks and the related API technologies. Fintech startups are no longer seen as a threat to traditional banking, rather as an opportunity to expand …

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TOP 3 Legal Predictions on Blockchain for 2020

By / 4 March 2020 / Blockchain

By Tommaso Ricci and Giordana Babini 2019 was a thriving year for blockchain and distributed ledger technologies (DLT) more in general. Mainstream companies have demonstrated growing interest in both blockchain and DLT. Blockchain seems to have reached its turning point. What was only theoretical up to last year, is now finally becoming operational and integrated …

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Top 3 Legal Predictions on Artificial Intelligence

By / 3 March 2020 / General

By Giulio Coraggio, Giacomo Lusardi and Cristina Criscuoli AI systems grew quickly in 2019 and we expect to witness additional developments of these technologies in 2020. AI is increasingly embedded in our everyday lives: companies are developing a number of AI systems, such as voice commands driven platforms, facial recognition tools and AI-based customer care …

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Milan Fashion Week and Fashion Law Trends – Wearable and Smart Clothing: The Next Frontier of Fashion

By / 21 February 2020 / Artificial Intelligence, Consumers, Data Protection, Fashion, Internet of Things

As we already discovered in some of our previous articles on tech & fashion, innovative technology within the fashion industry is more apparent than ever. From updating retail experiences, to wearable technology like smartwatches, technology and innovation are continuously inspiring and influencing trends and fashions. In fact, as Marty McFly introduced smart clothing that could …

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Milan Fashion Week and Fashion Law Trends – The magic realm of the right of publicity!

By / 20 February 2020 / Advertising, Fashion, Intellectual Property, IP

As the Milan Fashion Week Fall/Winter 2021 goes on, another hot topic getting the attention of fashion houses is the issue of celebrities’ right of publicity, i.e. the right to control the commercial use of their identity. To what extent are fashion brands free to use celebrities’ name or image in their marketing communication and …

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