Milan Fashion Week and Fashion Law Trends: Fashion in the Metaverse – a New Era for Brands

From updating retail experiences, to wearable technology, innovation is continuously inspiring and influencing trends and fashions. Also, following Facebook rebranding into “Meta” in late 2021, the term “Metaverse” definitely entered the common vocabulary and fashion brands are continuously seeking to conquer this new innovative world.

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Milan Fashion Week and Fashion Law Trends: the rise of dupe influencers – are social media platforms ready for this new battle?

The Milan Fashion Week is back and so is our fashion law column. As usual, in this series of articles (one for each day of the MFW) we will highlight those that in our view are the main trends in fashion from a legal perspective and, while it remains an all-female initiative, for this new

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The logistics services contract is now expressly regulated in the Italian Civil Code: the new Section 1677-bis

by Giacomo Lusardi and Nicoletta Iurilli The Italian rules on service contracts (appalto) have recently been supplemented with Section 1677-bis of the Italian Civil Code, introduced by Section 1, paragraph 819, Law No. 234 of December 30, 2021, and then replaced by Section 37-bis, Decree Law No. 36 of April 30, 2022, converted with amendments

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New Regulation on machinery products and the digital transition: Obligations for manufacturers, distributors, and importers

by Giacomo Lusardi and Arianna Angilletta On April 21, 2021, along with the proposal for a Regulation on Artificial Intelligence (AI) and as part of the broader “Artificial Intelligence Package,” the European Commission issued the proposal for a Regulation on machinery products that will replace the Machinery Directive (Directive 2006/42/EC) currently in force. In our

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Milan Fashion Week and Fashion Law Trends: how fashion brands can promote sustainability while protecting their trademarks

For the last article in our fashion law column we wanted to talk about one of the biggest trends of the moment: vintage and second hand. The fashion industry is the world’s second largest polluter just after the oil industry and is responsible for the 10% of all humanity’s carbon emissions. These discouraging figures can

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Milan Fashion Week and Fashion Law Trends: Digitalization is fashion – E-commerce and Big Data in the fashion industry

by Enila Elezi and Deborah Paracchini It’s not a new thing that the pandemic’s advent has radically changed our lives, affecting our buying habits, even our daily ones. First, the temporary closure of physical stores during the lockdown and the stringent prevention measures adopted by governments have led consumers to prefer online shopping experiences. We

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Milan Fashion Week and Fashion Law Trends: is “Le Pliage” case a return to the past of copyright protection?

By Giulia Gialletti and Merel Lommen The French fashion company Longchamp is well known for its Le Pliage tote bag, which has been one of the brand’s best-selling items since its launch in the nineties. However, in the recent decision of the Court of Milan of 13 December 2021, it became clear that the commercial

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Milan Fashion Week and Fashion Law Trends: Textile Waste and Circular Fashion

By Arianna Angilletta and Chiara D’Onofrio Nowadays, the textile sector represents the second most polluting industry in the world after the oil industry and is responsible for 20% of global water waste – due to the various processes the products undergo such as dyeing and finishing – and 10% of carbon dioxide emissions (more than

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Milan Fashion Week and Fashion Law Trends: E-textile and Smart Clothing – How Your Clothes Can Improve Your Life

As we already discovered during pandemic, technology has been an effective way out for fashion brands to advertise and sell products in a historical period that has limited the shopping physical experience. In fact, innovative technology within the fashion industry is more apparent than ever. From updating retail experiences, to wearable technology like smartwatches and

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Milan Fashion Week and Fashion Law Trends: Is Metaverse the New Fashion Revolution for IP?

Neal Stephenson coined the term “metaverse” in his 1992 novel Snow Crash, where it referred to a 3D virtual world inhabited by avatars of real people, sometimes facilitated by the use of virtual and augmented reality devices, which would blur the barrier between online and offline.

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Milan Fashion Week and Fashion Law Trends: the liability of NFT marketplaces for infringing content

After two years of digital shows, the Milan Fashion Week finally returns to the city and we are proud to announce that also our fashion law column is back. In this series of articles (one for each day of the MFW) we will highlight those that in our view are the main trends in fashion

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Intellectual Property Rights in the Metaverse: NFTs and Fashion

After the already successful relationship between fashion brands and the gaming community, NFTs open up the fashion system to new digital channels. In fact, the possibility for users to not only buy digital items in the fashion space but to also have unique pieces adds a level of exclusivity that has always be key when

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Liability in the digital and AI age: EU looks beyond the ‘AI act’

Following its April 2021 proposal for a European Artificial Intelligence Regulation, the Commission comes back to the topic of liability for damages in the digital age with a consultation open to the public until January 10, 2022. The purpose of the consultation Having launched the first part of the public consultation on October 18, 2021,

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Commercial Practices: Legislative Decree no. 198/2021, implementing Directive (EU) 2019/633 on unfair commercial practices in the agri-food sector, has finally been published and is now in force in Italy

by Elena Varese and Federico Maria Di Vizio On November 30, 2021, the Legislative Decree no. 198/2021 (“Decree”) was published in the Italian Official Gazette, transposing, with some changes, the EU Directive 2019/633 (“Directive”) on unfair commercial practices in business-to-business relations in the agricultural and food supply chain. On an important, practical note, the Decree

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NFT: just another bubble or the next big revolution?

By Lara Mastrangelo and Valentina Mazza NFTs’ legal implications for the art, music and fashion industries Do you remember Magritte’s famous painting displaying a pipe with the wording “Ceci n’est pas une pipe”, or Duchamp’s irreverent readymades? Well, keep them in mind, as it is from that moment on that artists started questioning the relationship

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