As more people commit to live (or at least to post on social media) an healthier and more active lifestyle, the sportswear industry is seizing the opportunity to grow like never before. The reasons behind the flourishing health craze so popular in the western world are many, complicated and interconnected. If the pandemic played a …
For the last article in our fashion law column we wanted to talk about one of the biggest trends of the moment: vintage and second hand. The fashion industry is the world’s second largest polluter just after the oil industry and is responsible for the 10% of all humanity’s carbon emissions. These discouraging figures can …
Neal Stephenson coined the term “metaverse” in his 1992 novel Snow Crash, where it referred to a 3D virtual world inhabited by avatars of real people, sometimes facilitated by the use of virtual and augmented reality devices, which would blur the barrier between online and offline.
After two years of digital shows, the Milan Fashion Week finally returns to the city and we are proud to announce that also our fashion law column is back. In this series of articles (one for each day of the MFW) we will highlight those that in our view are the main trends in fashion …
After the already successful relationship between fashion brands and the gaming community, NFTs open up the fashion system to new digital channels. In fact, the possibility for users to not only buy digital items in the fashion space but to also have unique pieces adds a level of exclusivity that has always be key when …
Intellectual Property Rights in the Metaverse: NFTs and Fashion Read More »
By Lara Mastrangelo and Valentina Mazza NFTs’ legal implications for the art, music and fashion industries Do you remember Magritte’s famous painting displaying a pipe with the wording “Ceci n’est pas une pipe”, or Duchamp’s irreverent readymades? Well, keep them in mind, as it is from that moment on that artists started questioning the relationship …
NFT: just another bubble or the next big revolution? Read More »
By Elena Varese and Andrea Michelangeli The Istituto di Autodisciplina Pubblicitaria, i.e. the Italian advertising standards authority (“IAP“) has recently issued a new piece of regulation aimed at specifically providing guidance on the commercial communication of food and beverage products addressed to children, which entered into force on 9 February 2021 (“Regulation“), thus extending the …
Although digital consumption was already rising before the Covid-19 outbreak, the pandemic has undoubtedly accelerated this trend. In this context, the gaming industry is one of the wealthiest of all entertainment industries, with revenues projected to reach $159.3 billion in 2020 by the Newzoo 2020 Global Games Market Report and experts don’t see growth taking …
Legal risks and implications of hyper-realistic videogames Read More »
As technology and innovation are nowadays central to all economic activities, also the most ancient one, agriculture, is opening its doors to let the digital transformation come through. Some refer to this phenomenon as to Agriculture 4.0, while others prefer the definitions of Ag-tech or Digital Agriculture. What is sure, is that the big revolution …
by Giulio Coraggio, Vincenzo Giuffrè and Micaela Jerusalmi The Esports market has been booming over the last years and the recent Covid-19 strict regulations impacting the sports sector and imposing social distancing have greatly increased the focus on Esports competitions so far. Even with this scenario, the legal challenges for global Esports online platforms and …
Cheating in Esports tournaments – legal arguments for discouraging bad players Read More »
By Valentina Mazza and Andrea Michelangeli In our fashion law predictions for 2020 (available here), we anticipated Italian case-law following the trend set by the CJEU in the Cofemel decision (for the illustration of the case, see our previous post here) by making it easier to access copyright protection in Italy. No magic wand, but …
By Roberto Valenti, Alessandra Tozzi and Lara Mastrangelo Copyright plays a paramount role in enhancing and protecting human creations, but, at the same time, it may clash with other fundamental rights and therefore needs to be balanced. During 2019 many events occurred in the copyright field. What will happen in the course of 2020? Art …
By Roberto Valenti, Annamaria Algieri and Andrea Michelangeli Last year has brought some exciting new scenarios for trademarks! We look forward to assessing whether the trends emerged in 2019 will be followed or left behind. In the meanwhile, here are our predictions for 2020!
By Elena Varese and Valentina Mazza As “fashion shades and only style remains“, here you have our (hopefully stylish) guess on the top three fashion trends for this year.
By Elena Varese, Andrea Michelangeli and Vanessa Krieg “One of the greatest dangers of advertising is not that of misleading people, but that of boring them to death”. Thus, in the hope not to be too boring, there you go with our predictions for 2020 on advertising law!
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