Loot boxes and its regulatory implications

Loot box regulation is a hot topic in a variety of regions. The attention over loot boxes began when a number of video games started to incorporate gaming micro-transactions for chance-based items within the game.

Previously, video games were sold as a stand-alone product and the interaction between players and the developers of the game existed only and to the extent players would have bought a sequel or an expansion pack of the video game.

But, with the rise of online gaming, players are no more interested in time-consuming games that contain just one milestone, mission or storyline. As a result, developers:

  • create formats of video games where players are constantly engaged also through a real-time competition between players; and
  • enable players to purchase randomly assigned items (the so called “loot boxes“) in video games through in-game currency that can often be either purchased with real money or earned through game-play.

Read the rest of this entry »

Top 5 takeaways from DLA Piper event on Italian privacy dawn raids

Italian privacy dawn raids are a hot topic and being prepared to them is crucial, especially given the potential fines provided by the GDPR. Here are the main takeaways from our event on the matter. Read the rest of this entry »

How do you spell e-Stadium?

by Gualtiero Dragotti

The majority of legal analysis concerning the raise of e-Sports tends to coagulate around the main stakeholders, i.e. the IP owners, the broadcasters, the sponsors and the e-athletes and teams, focusing on the appropriate way to discipline their relationships, possibly against a regulated background capable of dealing with gambling, e-doping and, more generally, with the requirements and rules set by laws, sport authorities and similar bodies.

There is however a missing piece in this picture: the audience, i.e. the increasing crowd interested to see the e-games, possibly attending live events, with the opportunity to meet their idols and see them play live.

Read the rest of this entry »

eSports between Italian prize promotion and gambling rules

eSports tournaments can be subject to stringent restrictions under Italian prize promotion and gambling rules if adequate solutions are not adopted.  Read the rest of this entry »

Blockchain based smart contracts equal to written document in Italy

The growth of usage of blockchain based smart contracts in Italy might be boosted by a new law which deemed them equal to written documents in some cases. Read the rest of this entry »

Milan Fashion Week and Fashion Law Trends – The never-ending saga of cultural appropriation in fashion

By Francesca Romana Ferrucci, Fulvia Cosattini and Chiara Perotti

Over the last years we have witnessed extensive disapproval of the fashion world when dealing with collections or campaigns inspired by different cultures. As a fact, criticism on alleged cases of cultural appropriation has been rising to the stars throughout the years and does not seem to come to an end. Read the rest of this entry »

Milan Fashion Week and Fashion Law Trends − New brand identity in the fashion industry: is the “sans-serification” the right move? 

In recent months many fashion companies have been restyling their brands by simplifying and minimizing their visual impact: big fashion industries are dropping unique fonts, words and design features − which until now have significantly contributed to differentiate their brands from their competitors’ ­− in favor of most popular and common fonts, such as sans-serif.

“Less is more”, we may say.

But, talking about trademarks and distinctiveness, will this choice towards simplification be the right approach? In fact, in a few years’ time we will deal with logos that will all look remarkably alike.

Read the rest of this entry »

Milan Fashion Week and Fashion Law Trends – Lil Miquela, Shudu, Bermuda and Sophia The Robot: CGI and Robot IT Girls Who Will Become the Influencers of the Future

By Deborah Paracchini and Giulia Zappaterra 

There is a new crop of influencersin town and – read carefully – they are not real people.

Virtual influencers – influencers who are not human, but rather are CGI creations or robots – are the latest trend on social media. CGI stands for “computer-generated imagery” and it is a technology that creates pictures through the use of computers, now applied to create the new trend of virtual – but realistic – Instagram influencers and models.

In particular, the top 4 leading the group are Miquela Sousa, Bermuda, Shudu and Sophia the Robot.

Read the rest of this entry »

Use of excerpts of videogames and eSports competitions without the right holder’s consent: is it fair use (or the Princess is in another castle)?

Publications sharing tips on how to complete videogames and maximise bonuses might increase with the expansion of the eSport competitions. The same applies to platforms streaming videogames alone or together with eSport actions of the various players. Yet are these activities possible without the right holders’ consent? Read the rest of this entry »

Ispezioni privacy – cosa aspettarsi e come essere pronti?

Parleremo di ispezioni privacy e di come prepararsi alle stesse l’1 marzo da DLA Piper con il Colonnello Marco Menegazzo ed esperti del settore. Read the rest of this entry »

Older posts «