Italy adopts new rules on digital platforms and abuse of economic dependence

The recent annual Italian law for the market and competition 2021 (Law No. 118/2022 – “2021 annual competition law”) has – among other things – supplemented Article 9 of Law 192/1998 with new provisions concerning the abuse of economic dependence by digital platforms. Among the novelties are a rebuttable presumption of economic dependence for digital …

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Milan Fashion Week and Fashion Law Trends – The endless boom in sportswear: patent protection for textile technologies

As more people commit to live (or at least to post on social media) an healthier and more active lifestyle, the sportswear industry is seizing the opportunity to grow like never before. The reasons behind the flourishing health craze so popular in the western world are many, complicated and interconnected. If the pandemic played a …

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Milan Fashion Week and Fashion Law Trends – Colour trade marks: the maisons’ strategic choice to make their brand identity shine

Today marks the end of this edition of Milan Fashion Week SS2023, which saw colourful dresses with ton sur ton combinations on the catwalk, between similar and complementary nuances, as well as our fashion law column. Fil-rouge among fashion maisons of this MFW edition is colour. One of the representatives of this trend in Italy …

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Not Just a Label launches an intellectual property rights marketplace: will it be the future in designer rights transfer?

Fashion always changes, turns into something new, sometimes reinvents itself, but most importantly, it follows the seasons. To make this possible, there must be an industry behind that works relentlessly, that is innovative and that listens to consumer perceptions, that observes, studies and researches. It is required, paradoxically, that in an industry like fashion, which …

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Milan Fashion Week and Fashion Law Trends – The Benefit status as the new must-have for companies going green

By Elena Davanzo and Daniela Maria Mazzillo News of Patagonia’s latest move made headlines worldwide as soon as it was announced: the billionaire owner of the famous fashion brand decided to give away his company to a charitable trust. “Despite its immensity, the Earth’s resources are not infinite, and it’s clear we’ve exceeded its limits,” …

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Milan Fashion Week and Fashion Law Trends – The latest trend for luxury brands: sustainability logos

The fashion industry is sadly known for being one of the most polluting industries in the world, being responsible for about 10% of global greenhouse gas emissions. There are several major factors contributing to this not-to-be-proud achievement, including depletion of water resources, pollution from textile factories, and merchandise waste. However, in the last years, young …

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Milan Fashion Week and Fashion Law Trends: Fashion in the Metaverse – a New Era for Brands

From updating retail experiences, to wearable technology, innovation is continuously inspiring and influencing trends and fashions. Also, following Facebook rebranding into “Meta” in late 2021, the term “Metaverse” definitely entered the common vocabulary and fashion brands are continuously seeking to conquer this new innovative world.

Milan Fashion Week and Fashion Law Trends: the rise of dupe influencers – are social media platforms ready for this new battle?

The Milan Fashion Week is back and so is our fashion law column. As usual, in this series of articles (one for each day of the MFW) we will highlight those that in our view are the main trends in fashion from a legal perspective and, while it remains an all-female initiative, for this new …

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The logistics services contract is now expressly regulated in the Italian Civil Code: the new Section 1677-bis

by Giacomo Lusardi and Nicoletta Iurilli The Italian rules on service contracts (appalto) have recently been supplemented with Section 1677-bis of the Italian Civil Code, introduced by Section 1, paragraph 819, Law No. 234 of December 30, 2021, and then replaced by Section 37-bis, Decree Law No. 36 of April 30, 2022, converted with amendments …

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New Regulation on machinery products and the digital transition: Obligations for manufacturers, distributors, and importers

by Giacomo Lusardi and Arianna Angilletta On April 21, 2021, along with the proposal for a Regulation on Artificial Intelligence (AI) and as part of the broader “Artificial Intelligence Package,” the European Commission issued the proposal for a Regulation on machinery products that will replace the Machinery Directive (Directive 2006/42/EC) currently in force. In our …

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Milan Fashion Week and Fashion Law Trends: how fashion brands can promote sustainability while protecting their trademarks

For the last article in our fashion law column we wanted to talk about one of the biggest trends of the moment: vintage and second hand. The fashion industry is the world’s second largest polluter just after the oil industry and is responsible for the 10% of all humanity’s carbon emissions. These discouraging figures can …

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Milan Fashion Week and Fashion Law Trends: Digitalization is fashion – E-commerce and Big Data in the fashion industry

by Enila Elezi and Deborah Paracchini It’s not a new thing that the pandemic’s advent has radically changed our lives, affecting our buying habits, even our daily ones. First, the temporary closure of physical stores during the lockdown and the stringent prevention measures adopted by governments have led consumers to prefer online shopping experiences. We …

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Milan Fashion Week and Fashion Law Trends: is “Le Pliage” case a return to the past of copyright protection?

By Giulia Gialletti and Merel Lommen The French fashion company Longchamp is well known for its Le Pliage tote bag, which has been one of the brand’s best-selling items since its launch in the nineties. However, in the recent decision of the Court of Milan of 13 December 2021, it became clear that the commercial …

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Milan Fashion Week and Fashion Law Trends: Textile Waste and Circular Fashion

By Arianna Angilletta and Chiara D’Onofrio Nowadays, the textile sector represents the second most polluting industry in the world after the oil industry and is responsible for 20% of global water waste – due to the various processes the products undergo such as dyeing and finishing – and 10% of carbon dioxide emissions (more than …

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Milan Fashion Week and Fashion Law Trends: E-textile and Smart Clothing – How Your Clothes Can Improve Your Life

As we already discovered during pandemic, technology has been an effective way out for fashion brands to advertise and sell products in a historical period that has limited the shopping physical experience. In fact, innovative technology within the fashion industry is more apparent than ever. From updating retail experiences, to wearable technology like smartwatches and …

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