IPT Italy

Top 3 Legal Predictions on Electronic Cigarettes and Novel Tobacco Products for 2020

Alessandro Ferrari / 12 March 2020 / Advertising, Consumers, Internet & E-commerce, Life Science

By Francesca Romana Ferrucci and Alessandro Ferrari 2019 was a very interesting year for tobacco, electronic cigarettes (“e-cigs”) and novel tobacco products (“NTPs”) all around the world. Going from new products in the process of accessing new markets, moving on with the mayhem concerning severe health issues allegedly connected to the use of e-cigs. The […]

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Top 3 Legal Predictions on Advertising for 2020

Andrea Michelangeli / 11 March 2020 / Advertising, Consumers, Intellectual Property, IP

By Elena Varese, Andrea Michelangeli and Vanessa Krieg “One of the greatest dangers of advertising is not that of misleading people, but that of boring them to death”. Thus, in the hope not to be too boring, there you go with our predictions for 2020 on advertising law!

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Top 3 predictions on gambling law matters for 2020

Giulio Coraggio / 10 March 2020 / General

Our gambling market predictions for 2020 deal with regulatory challenges that might reshape the sector for the coming years, analyzing whether the predictions for 2019 came true and what future we should expect for the market.

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Are Coronavirus checks on employees and visitors privacy compliant?

Giulio Coraggio / 10 March 2020 / General

Coronavirus checks are run by a large number of companies, but their privacy compliance has been rarely ascertained due to the urgency.

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Top 3 Legal Predictions on Privacy and Data Protection for 2020

Deborah Paracchini / 9 March 2020 / Artificial Intelligence, Data Protection, Intellectual Property, Internet & E-commerce, Internet of Things, IT & Sourcing

by Giulia Zappaterra & Deborah Paracchini 2019 brought considerable changes in the data protection world. Some EU Member States finally integrated the rules of the EU General Data Protection Regulation No. 679/2016 (GDPR) with their national laws. At the same time, local data protection authorities started to fully apply – also issuing severe sanctions –

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Top 3 Legal Predictions on Media for 2020

Laura Borelli / 6 March 2020 / Copyright, General, Intellectual Property, Media & TLC

By Alessandro Ferrari and Laura Borelli As we approach 2020, changes in the media landscape are accelerating at an unrelenting pace. The way consumers access their entertainment has come a long way from the traditional linear television and evolution is not taking any break. Factors such as AI and new technologies, as well as the

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Top 3 Legal Predictions on Fintech for 2020

Ludovica Mosci / 5 March 2020 / General

By Alessandro Ferrari and Ludovica Mosci Last year witnessed the increase of fintech services on the Italian market, thanks to the encouragement provided by PSD2, with the “open banking” obligations on banks and the related API technologies. Fintech startups are no longer seen as a threat to traditional banking, rather as an opportunity to expand

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TOP 3 Legal Predictions on Blockchain for 2020

Tommaso Ricci / 4 March 2020 / Blockchain

By Tommaso Ricci and Giordana Babini 2019 was a thriving year for blockchain and distributed ledger technologies (DLT) more in general. Mainstream companies have demonstrated growing interest in both blockchain and DLT. Blockchain seems to have reached its turning point. What was only theoretical up to last year, is now finally becoming operational and integrated

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Top 3 Legal Predictions on Artificial Intelligence

Cristina Criscuoli / 3 March 2020 / General

By Giulio Coraggio, Giacomo Lusardi and Cristina Criscuoli AI systems grew quickly in 2019 and we expect to witness additional developments of these technologies in 2020. AI is increasingly embedded in our everyday lives: companies are developing a number of AI systems, such as voice commands driven platforms, facial recognition tools and AI-based customer care

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IT Contracts, Cloud and Outsourcing

Alessandro Ferrari / 3 March 2020 / General

By Alessandro Ferrari, Giacomo Lusardi and Filippo Grondona As the digital revolution unfolds and Forbes accounts over half of the global GDP to digitally transform companies by 2023, it should come as no surprise that the global IT spending will increase to an amount of approximately 3.8 trillion dollars by 2020, to reach the peak

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Milan Fashion Week and Fashion Law Trends – Wearable and Smart Clothing: The Next Frontier of Fashion

Deborah Paracchini / 21 February 2020 / Artificial Intelligence, Consumers, Data Protection, Fashion, Internet of Things

As we already discovered in some of our previous articles on tech & fashion, innovative technology within the fashion industry is more apparent than ever. From updating retail experiences, to wearable technology like smartwatches, technology and innovation are continuously inspiring and influencing trends and fashions. In fact, as Marty McFly introduced smart clothing that could

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Milan Fashion Week and Fashion Law Trends – The magic realm of the right of publicity!

Valentina Mazza / 20 February 2020 / Advertising, Fashion, Intellectual Property, IP

As the Milan Fashion Week Fall/Winter 2021 goes on, another hot topic getting the attention of fashion houses is the issue of celebrities’ right of publicity, i.e. the right to control the commercial use of their identity. To what extent are fashion brands free to use celebrities’ name or image in their marketing communication and

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Milan Fashion Week and Fashion Law Trends – Top 5 tips for your co-branding agreement

Andrea Michelangeli / 19 February 2020 / Fashion, Intellectual Property, IP, Trademarks

By Elena Varese and Andrea Michelangeli As the 2020 Spring/Summer Milan Fashion Week goes on, it is now time give you some stylish tips on how to draft your co-branding agreement!

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Milan Fashion Week and Fashion Law Trends – Legal Fakes: the Fabulous Destiny of Copycats?

Elena Varese / 18 February 2020 / Advertising, Fashion, General, Intellectual Property, IP, Trademarks

By Elena Varese and Lara Mastrangelo The Milan Fashion Week has just started and from today we are glad to host some highlights on the major fashion law trends of this season. Today we start with the analysis of the legal fake phenomenon.

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Le sfide legali della trasformazione digitale – Vanessa Giusti di Generali

Giulio Coraggio / 11 February 2020 / General

Come la trasformazione digitale sta cambiamento le competenze e l’approccio che i legali delle aziende devono adottare per limitare i rischi e massimizzare i benefici.

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