Copyright

Artificial intelligence and fashion: between innovation and creativity

At the beginning of the year, in our fashion predictions we put artificial intelligence (“AI”) at the top of the fashion agenda and ‒ yes, no magic sphere needed! ‒ we were actually right.

Technology has had a huge impact on the fashion industry and in the last year all the retail giants took an algorithmic approach to fashion. After Amazon’s Echo Look app which gives feedback or recommendations on your outfits and Zara’s interactive fitting rooms, with mirrors recognizing the clothes that you are wearing and suggesting others to match them based on style, color and mood, also Yoox explored the potential of AI.

Legal focus on Banksy’s art of shredding

After revolutionizing the world of art, by transforming an act of vandalism − such as murals − in million dollars artworks, Banksy has recently hit the headlines with his latest provocation. In October, during a Sotheby’s auction, right after the awarding of one of his most famous creations entitled ‘Girl with balloon’ for more than £ 1.000.000, the painting literally destroyed itself. Immediately after, the artist declared to have intentionally placed a shredding machine within the frame. As a consequence, a new piece of artwork – ‘Love is in the bin’ – was created by destroying the first.

This episode definitely calls for some legal analysis also under Italian law of what went on in that occasion. “Can a destroyed artwork be considered as an artwork itself under the Italian Copyright Law? And, above all, what about the buyer’s position, who had purchased an expensive piece of artwork and then was left with some framed stripes of shredded paper?”

A further step towards the adoption of the new Copyright Directive

On 12 September 2018 the EU Parliament adopted the EU Commission’s proposal for a revised Copyright Directive. The new directive aims at reforming the laws on copyright to create a digital single market in the EU. However, while the need for an update is generally agreed upon, the way in which such update should be …

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