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Milan Fashion Week and Fashion Law Trends: Sustainability and green claims

By / / Advertising, Fashion, Intellectual Property, IP

After that last September Lady Gaga walked the Venice Film Festival red carpet in a pink feathered Valentino gown, next season will be all about feathers. But where do feathers come from? Are they compliant with sustainability claims and animal welfare regulations?

Since consumers are increasingly sensitive towards sustainability problems and the ecological and ethical qualities of a product can influence the purchasing choices of the average consumer, the last trend in fashion is using materials and manufacturing processes that respect the environment and local communities, along with animal welfare and working conditions. During last Milan Fashion Week, the whole fashion system met at the Green Carpet Fashion Awards launched in 2017 to celebrate the commitment of luxury fashion houses to sustainability. Ex Spice Girl, now fashion designer Victoria Beckham announced that she will stop use of exotic leathers from A/W 2019 collection of her fashion brand, already fur free. The global sportswear brand Adidas committed to using only recycled plastic by 2024. Just yesterday the French luxury group LVMH launched the first standard for responsible crocodile leather sourcing across three pilot farms.

Milan Fashion Week and Fashion Law Trends: Use and protection of fashion archives

By / / Advertising, Copyright, Fashion, General, Intellectual Property, IP, Trademarks

The Milan Fashion Week has just started and from today we are glad to host some highlights on the major fashion law trends of this season.

Heritage is one of the major assets a fashion company holds and the ultimate tendency of this Fashion Week is to revamp old creations from the maison’s archives.

Firstly, it should be assessed whether the fashion company can use its own archives. This seems to be a plain question, however, in practice, it could happen that, despite being the owner of the physical copies of sketches and preparatory works of certain garments or motifs, the company does not hold the IP rights over such creations of the past.

The fight against counterfeiting continues: the first Counterfeit and Piracy Watch List is now out.

By / / Fashion, Intellectual Property, Internet & E-commerce, IP, Trademarks

After the public consultation launched last January, on 7 December 2018, the European Commission (EC) published the first Counterfeit and Piracy Watch List, which provides examples of reported marketplaces or service providers located outside the EU and engaged in counterfeiting and piracy.

Such Watch List was highly expected by right holders and represents the last measure adopted by the EC against infringers, after the Overview of the functioning of the Memorandum of Understanding on the sale of counterfeit goods via the internet (MoU) in 2016 and the Guidelines for online platforms to tackle illegal content in 2017.

Artificial intelligence and fashion: between innovation and creativity

By / / Artificial Intelligence, Copyright, Data Protection, Fashion, Intellectual Property, Internet & E-commerce, IP

At the beginning of the year, in our fashion predictions we put artificial intelligence (“AI”) at the top of the fashion agenda and ‒ yes, no magic sphere needed! ‒ we were actually right.

Technology has had a huge impact on the fashion industry and in the last year all the retail giants took an algorithmic approach to fashion. After Amazon’s Echo Look app which gives feedback or recommendations on your outfits and Zara’s interactive fitting rooms, with mirrors recognizing the clothes that you are wearing and suggesting others to match them based on style, color and mood, also Yoox explored the potential of AI.

Fashion runways and right of panorama: a trendy combo!

By / / Fashion, Intellectual Property, IP

The fashion month is over and – besides fringes and feathers – artistic monuments and museums have played a big role on the stage! From the Louvre Museum for Louis Vuitton, the Tour Eiffel for Yves Saint Lauren, the Palais de Justice for Givenchy and Le Palace Theatre for Gucci, fashion houses continue to choose …

Fashion runways and right of panorama: a trendy combo! Read More »

“Don’t mess up with my right of publicity”: celebrities will not forgive it!

By / / Advertising, Fashion, Intellectual Property, IP

Another prestigious brand sued by a celebrity’s family for using its name without asking for the authorization! After Burberry sued by Humphrey Bogart’s heirs in the United States for using an image of the actor wearing the iconic trench in the movie Casablanca on its website, and Mattel sued by the Frida Kahlo Foundation in …

“Don’t mess up with my right of publicity”: celebrities will not forgive it! Read More »

#Adv or not #Adv? This is the question.

By / / Advertising, Commercial, Fashion, Intellectual Property, Internet & E-commerce, IT & Sourcing, Media & TLC

On 26 June 2018, the Italian Advertising Authority (IAP) took a step further on online advertising and issued one of its first decisions based on the Digital Chart and art. 7 of the Advertising Self-Regulatory Code (the “Code”). The case was about some Instagram Stories and a picture published by the Italian singer Fedez on …

#Adv or not #Adv? This is the question. Read More »

Influencers: from the spotlight to the eye of the storm!

By / / Advertising, Commercial, Consumers, Fashion, General, Intellectual Property, IP, IT & Sourcing, Media & TLC

Influencers and brands have no way out: advertising shall be clearly recognizable as such and this true also with regard to any communication addressed to the netizens. Following FTC and ASA’s guidelines, this topic has been also into the Italian Authorities’ sights lately and several actions have been taken to regulate the phenomenon of influencer …

Influencers: from the spotlight to the eye of the storm! Read More »

New deal for consumers #2: online platforms should be transparent!

By / / Advertising, Commercial, Consumers, Fashion, General, Intellectual Property, Internet & E-commerce

As mentioned in our previous post, the European Commission has recently launched the “New Deal for Consumers”, a new package of initiatives aimed at strengthening consumer rights and harmonizing consumers laws across the European Union. This article is just the first piece of a puzzle of posts that we will publish on the main innovations …

New deal for consumers #2: online platforms should be transparent! Read More »

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