From updating retail experiences, to wearable technology, innovation is continuously inspiring and influencing trends and fashions. Also, following Facebook rebranding into “Meta” in late 2021, the term “Metaverse” definitely entered the common vocabulary and fashion brands are continuously seeking to conquer this new innovative world.
Neal Stephenson coined the term “metaverse” in his 1992 novel Snow Crash, where it referred to a 3D virtual world inhabited by avatars of real people, sometimes facilitated by the use of virtual and augmented reality devices, which would blur the barrier between online and offline.
After two years of digital shows, the Milan Fashion Week finally returns to the city and we are proud to announce that also our fashion law column is back. In this series of articles (one for each day of the MFW) we will highlight those that in our view are the main trends in fashion
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