End of Meta’s targeted ads model?

Authors: Ewa Kurowska-Tober, Andrew Serwin, John Magee and Madison Swoy A trio of forthcoming decisions against tech giant Meta may signal the end for Meta’s targeted ads model, though the issue is likely to rumble on for some time. For many years, Meta has relied on contractual necessity (Article 6(1)(b) of the GDPR) as a …

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