Tag Archive: Sponsorship

USA: NBA and Nike announce global partnership

The National Basketball Association (NBA) and Nike announced an exclusive eight-year global merchandise and marketing partnership, making Nike the official oncourt apparel provider from the 2017-18 NBA season. The deal is reportedly worth US$1 billion. The deal will also see Nike as the marketing partner for the NBA Development League.

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2015/06/usa-nba-and-nike-announce-global-partnership/

UK: New Controls on Alcohol Sponsorship

By Vanda Craig Alcohol brands have had a historic association with sports sponsorship, but stricter regulation in Europe has been on a steady incline. 31 January 2014 saw the introduction by the Portman Group of the UK’s new Code of Practice on Alcohol Sponsorship (the “Code”). The Code is a set of rules that governs …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2014/02/uk-new-controls-on-alcohol-sponsorship-2/

Italy: Product Placement – Rules and Trends in Italy

Branded content is a hype word. Audiovisual content is meddled with products and vice-versa, while advertisers are more creative in devising new solutions. Within this context product placement is becoming increasingly important. But what are the main rules for product placement? Has anything changed? What are the current trends?

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2014/02/product-placement-rules-and-trends-in-italy/