New Media

Global Media Sector Trends 2018

DLA Piper’s new Global Media Sector Trends 2018 report explores how new commercial opportunities are being created by disruption, specifically in relation to the rise of over-the-top (OTT) content, virtual / augmented reality (VR/AR) and the internet-of-things (IOT). The rise of OTT content is most exciting for companies in this sector. Some 82% of respondents stated that monetising content through OTT is a major growth area for their business. In parallel, 25% of participants expect more than …

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First Swedish case against influencer regarding surreptitious advertising

A famous Swedish blogger and influencer in social media has been judged to have posted messages on her web-blog and Instagram account that were in breach of the Swedish Marketing Act. The posts have not been formulated and presented in a way that clearly states that it has been marketing. The posts have also been found to not clearly state who is responsible for the marketing. It was not considered enough to use the hashtag …

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