Tag Archive: marketing

ITALY: TripAdvisor € 500K fine- a risk for all social media?

TripAdvisor has been sanctioned by the Italian competition authority (AGCM) for the misleading advertising claims relating to the truthfulness of the reviews published by their users on the site that according to the AGCM cannot be guaranteed.  This case might trigger considerable risks also for other social media and fashion blogs. Share this

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2015/01/tripadvisor-e-500k-fine-is-a-risk-for-all-social-media/

Ambush Marketing: Australia Advances Fair

By Dylan Kennett and Kirk Simmons On 15 May 2014, the Major Sporting Events (Indicia and Images) Protection Bill 2014 (the ‘Bill‘) passed both houses of Parliament in Australia.  The Bill aims to prevent the unauthorised commercial use of certain marks and images associated with the Asian Football Confederation Asian Cup 2015, the International Cricket …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2014/06/ambush-marketing-australia-advances-fairly/

Promotional games and contests in Belgium: Look before you leap!

Many companies consider the organization of promotional contests and games as an excellent means for marketing purposes. Such promotional games and contests often allow participants to win prizes of all kinds (gadgets, vouchers, free products, trips, etc.) and give the brand and its products high visibility. Promotional games and contests are launched both via classic …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2013/04/promotional-games-and-contests-in-belgium-look-before-you-leap/