Europe

Key dates set for coming into force of the new Audio-visual Media Services Directive

On 28 November 2018, Directive (EU 2018/1808) (“New Directive”) revising the existing Audiovisual Media Services Directive (2010/13/EU) (“AVMSD”) was published in the Official Journal of the European Union. As such the key dates for when the New Directive comes into force and by when member states must transpose it into national legislation have been confirmed.

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First Swedish case against influencer regarding surreptitious advertising

A famous Swedish blogger and influencer in social media has been judged to have posted messages on her web-blog and Instagram account that were in breach of the Swedish Marketing Act. The posts have not been formulated and presented in a way that clearly states that it has been marketing. The posts have also been found to not clearly state who is responsible for the marketing. It was not considered enough to use the hashtag …

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