Tag Archive: basketball

China – Register Your Trademarks in Chinese Now: Lessons from Michael Jordan’s Defeat in Trademarks Combat against Qiaodan Sports

After two decades on the basketball court, Michael Jordan, one the greatest basketball players of all time, is currently learning the rules of defence and offence in a different game: the Chinese legal system.  Qiaodan Sports Company Limited (“Qiaodan Sports“), a Chinese sportswear company, are throwing their legal dispute with him back into his court.  …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2015/09/china-register-your-trademarks-in-chinese-now-lessons-from-michael-jordans-defeat-in-trademarks-combat-against-qiaodan-sports/

USA: NBA and Nike announce global partnership

The National Basketball Association (NBA) and Nike announced an exclusive eight-year global merchandise and marketing partnership, making Nike the official oncourt apparel provider from the 2017-18 NBA season. The deal is reportedly worth US$1 billion. The deal will also see Nike as the marketing partner for the NBA Development League.

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2015/06/usa-nba-and-nike-announce-global-partnership/