Tag Archive: advertising

UK Advertising Code (Cap Code): Rules changes and further consultation on the use of data for marketing

By John Wilks, Claire Sng and Ella Castle In the wake of GDPR, the UK’s Committee of Advertising Practice has amended the CAP Code to introduce new rules on the use of data for marketing. It has also launched a consultation on potential further rule changes relating to child marketing data and prizewinners. BACKGROUND As …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2018/11/uk-advertising-code-cap-code-rules-changes-and-further-consultation-on-the-use-of-data-for-marketing/

New UK Advertising Regulator 5 year Strategy focuses on Online Impact

By Claire Sng Yesterday at a conference hosted by the UK advertising regulator, the ASA, billed as “The future of ad regulation”, the ASA announced its new 5 year plan entitled “More impact online”, with an ambition of making every UK ad responsible (see link here). Reflecting on the change in landscape that has occurred, …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2018/11/new-uk-advertising-regulator-5-year-strategy-focuses-on-online-impact/

UK – new ASA guidance for influencers

By John Wilks & Claire Sng Background The ASA has this week published new guidance for influencers about how to make their ads clear (see link here “Guidance”). This Guidance follows the ASA’s call for evidence in March 2018. This is a hot topic at the moment with: The European Commission having just published a …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2018/10/uk-new-asa-guidance-for-influencers/

Prize Promotions – Winner announcement requirement will not be enforced by ASA pending outcome of its GDPR consultation

By Claire Sng and Ella Castle The UK’s Advertising Standards Authority (ASA) has announced it will not enforce the CAP Code rule requiring promoters to publish or make available the name and county of major prize winners, pending the completion of work arising out of its GDPR Consultation (expected to be completed in the autumn). …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2018/09/prize-promotions-winner-announcement-requirement-will-not-be-enforced-by-asa-pending-outcome-of-its-gdpr-consultation/

Getting The Deal Through – Gaming: Gambling regulation in Germany

Dr. Michael Stulz-Herrnstadt and Christoph Engelmann published the chapter on gambling regulation in Germany in the first edition of Gaming in the Getting The Deal Through series. This chapter provides an overview of the laws and regulations that apply to gaming companies in Germany. Topics include: licensed and unlicensed gambling, licensing requirements for land-based and …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2018/08/getting-the-deal-through-gaming-gambling-regulation-in-germany/

First Swedish case against influencer regarding surreptitious advertising

A famous Swedish blogger and influencer in social media has been judged to have posted messages on her web-blog and Instagram account that were in breach of the Swedish Marketing Act. The posts have not been formulated and presented in a way that clearly states that it has been marketing. The posts have also been …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2018/02/first-swedish-case-against-influencer-regarding-surreptitious-advertising/

CAP launches new guidance on advertising ‘free trials’ or other promotional offer subscriptions

By Francis Keepfer The Committee of Advertising Practice (CAP) has this week launched new guidance on the advertisement of ‘free trials’ or other similar promotional offer subscriptions. The guidance has been issued as part of National Consumer Week 2017 which this year is focusing on subscriptions and subscription traps. Working in collaboration with other organisations …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2017/12/cap-launches-new-guidance-on-advertising-free-trials-or-other-promotional-offer-subscriptions/

Update: German Sports Betting Regulation

By Dr. Michael Stulz-Herrnstadt and Christoph Engelmann The state parliament of Schleswig-Holstein announced that it will not approve the new State Treaty on Gambling. They want to push for an entire new law that includes licenses for online casinos as mentioned in their coalition agreement. In addition the administration of North Rhine-Westphalia announced that it …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2017/09/update-german-sports-betting-regulation/

UK: The ASA continues crack down on “FREE BET” adverts

By Alastair Mackichan The Advertising Standards Authority (the “ASA”) ruled that Betway’s “£30 Free Bet” promotion was misleading and omitted material information. In June, Betway’s website featured an ad banner reading: “Football Betting Offer £30 Free Bet … Bet Now“. The fine print stated: “Key Terms 1) New Customers Only. 2) Min deposit £10+ required. …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2016/08/uk-the-asa-continues-crack-down-on-free-bet-adverts/

EUROPE: ECJ Rules on TV Advertising Practices

By Florence Guthfreund-Roland and Mathilde Hallé The European Court of Justice (the “ECJ”) recently ruled on the interpretation of the provisions of the Audiovisual Media Service Directive[1] (the “Directive”) relating to television advertising and commercial sponsorship in the Sanoma case[2]. At stake were the broadcasting practices implemented by Sanoma, a Finnish television broadcaster, which the …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2016/04/europe-ecj-rules-on-tv-advertising-practices/

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