Sponsorship

UK – New CMA guidance for influencers and commitments secured with particular individuals

The UK’s Competition and Markets Authority announced yesterday, following its investigation (see our earlier article available here), that it has secured commitments from 16 social media influencers about how they post online (see link to CMA press release here). The influencers, including singer Rita Ora and model Alexa Chung, have agreed to clearly state if they are in a commercial relationship, or are receiving payment in kind, for any products that they endorse on their social media channels.

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2017 Prize Promotions Handbook Now Available

For a number of years DLA Piper has been offering clients access to its Prize Promotions handbook and the great news is the 2017 version now covers 35 countries around the world.

The interactive Prize Promotions Around the World website assists clients with the management of the early development stages of a prize promotion (such as a sweepstake or skill-based contest), and sections on topics such as judging and sanctions.

Have a look at the site and see how the risk varies around the world; how severe sanctions are and how regularly they are imposed, as well as the relative restrictiveness of regulations.

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