E-Commerce

New UK Advertising Regulator 5 year Strategy focuses on Online Impact

Yesterday at a conference hosted by the UK advertising regulator, the ASA, billed as “The future of ad regulation”, the ASA announced its new 5 year plan entitled “More impact online”, with an ambition of making every UK ad responsible (see link here).Reflecting on the change in landscape that has occurred, Guy Parker, Chief Executive of the ASA, who unveiled the new strategy, noted that despite only being within the ASA’s remit since 2011, online “advertiser-owned ” ads (e.g. ads on company websites and social media pages) account for over half of the ASA’s work and in 2017 around 88% of ads that were amended or withdrawn were online ads (in whole or in part).

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2017 Prize Promotions Handbook Now Available

For a number of years DLA Piper has been offering clients access to its Prize Promotions handbook and the great news is the 2017 version now covers 35 countries around the world.

The interactive Prize Promotions Around the World website assists clients with the management of the early development stages of a prize promotion (such as a sweepstake or skill-based contest), and sections on topics such as judging and sanctions.

Have a look at the site and see how the risk varies around the world; how severe sanctions are and how regularly they are imposed, as well as the relative restrictiveness of regulations.

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