Advertising – Media, Sport and Entertainment Online

UK – New CMA guidance for influencers and commitments secured with particular individuals

By Claire Sng / 24 January 2019 22 March 2019

The UK’s Competition and Markets Authority announced yesterday, following its investigation (see our earlier article available here), that it has secured commitments from 16 social media influencers about how they post online (see link to CMA press release here). The influencers, including singer Rita Ora and model Alexa Chung, have agreed to clearly state if they are in a commercial relationship, or are receiving payment in kind, for any products that they endorse on their social media channels.

UK Advertising Code (Cap Code): Rules changes and further consultation on the use of data for marketing

By Ella Castle / 21 November 2018 22 March 2019

In the wake of GDPR, the UK’s Committee of Advertising Practice has amended the CAP Code to introduce new rules on the use of data for marketing. It has also launched a consultation on potential further rule changes relating to child marketing data and prizewinners.

New UK Advertising Regulator 5 year Strategy focuses on Online Impact

By Claire Sng / 2 November 2018 22 March 2019

Yesterday at a conference hosted by the UK advertising regulator, the ASA, billed as “The future of ad regulation”, the ASA announced its new 5 year plan entitled “More impact online”, with an ambition of making every UK ad responsible (see link here).Reflecting on the change in landscape that has occurred, Guy Parker, Chief Executive of the ASA, who unveiled the new strategy, noted that despite only being within the ASA’s remit since 2011, online “advertiser-owned ” ads (e.g. ads on company websites and social media pages) account for over half of the ASA’s work and in 2017 around 88% of ads that were amended or withdrawn were online ads (in whole or in part).

UK – new ASA guidance for influencers

By Claire Sng / 5 October 2018 22 March 2019

The ASA has this week published new guidance for influencers about how to make their ads clear (see link here “Guidance”). This Guidance follows the ASA’s call for evidence in March 2018.

Prize Promotions – Winner announcement requirement will not be enforced by ASA pending outcome of its GDPR consultation

By Claire Sng / 19 September 2018 22 March 2019

The UK’s Advertising Standards Authority (ASA) has announced it will not enforce the CAP Code rule requiring promoters to publish or make available the name and county of major prize winners, pending the completion of work arising out of its GDPR Consultation (expected to be completed in the autumn). The Consultation, which closed in June 2018, is aimed at ensuring the CAP Code meets the standards set out in the General Data Protection Regulation (GDPR), which came into force on 25 May 2018.

CAP launches new guidance on advertising ‘free trials’ or other promotional offer subscriptions

By Media, Sport Entertainment Online / 1 December 2017 22 March 2019

The Committee of Advertising Practice (CAP) has this week launched new guidance on the advertisement of ‘free trials’ or other similar promotional offer subscriptions. The guidance has been issued as part of National Consumer Week 2017 which this year is focusing on subscriptions and subscription traps.

2017 Prize Promotions Handbook Now Available

By John Wilks / 15 May 2017 22 March 2019

For a number of years DLA Piper has been offering clients access to its Prize Promotions handbook and the great news is the 2017 version now covers 35 countries around the world.

The interactive Prize Promotions Around the World website assists clients with the management of the early development stages of a prize promotion (such as a sweepstake or skill-based contest), and sections on topics such as judging and sanctions.

Have a look at the site and see how the risk varies around the world; how severe sanctions are and how regularly they are imposed, as well as the relative restrictiveness of regulations.