Category Archive: Advertising

UK Advertising Code (Cap Code): Rules changes and further consultation on the use of data for marketing

By John Wilks, Claire Sng and Ella Castle In the wake of GDPR, the UK’s Committee of Advertising Practice has amended the CAP Code to introduce new rules on the use of data for marketing. It has also launched a consultation on potential further rule changes relating to child marketing data and prizewinners. BACKGROUND As …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2018/11/uk-advertising-code-cap-code-rules-changes-and-further-consultation-on-the-use-of-data-for-marketing/

New UK Advertising Regulator 5 year Strategy focuses on Online Impact

By Claire Sng Yesterday at a conference hosted by the UK advertising regulator, the ASA, billed as “The future of ad regulation”, the ASA announced its new 5 year plan entitled “More impact online”, with an ambition of making every UK ad responsible (see link here). Reflecting on the change in landscape that has occurred, …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2018/11/new-uk-advertising-regulator-5-year-strategy-focuses-on-online-impact/

UK – new ASA guidance for influencers

By John Wilks & Claire Sng Background The ASA has this week published new guidance for influencers about how to make their ads clear (see link here “Guidance”). This Guidance follows the ASA’s call for evidence in March 2018. This is a hot topic at the moment with: The European Commission having just published a …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2018/10/uk-new-asa-guidance-for-influencers/

Prize Promotions – Winner announcement requirement will not be enforced by ASA pending outcome of its GDPR consultation

By Claire Sng and Ella Castle The UK’s Advertising Standards Authority (ASA) has announced it will not enforce the CAP Code rule requiring promoters to publish or make available the name and county of major prize winners, pending the completion of work arising out of its GDPR Consultation (expected to be completed in the autumn). …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2018/09/prize-promotions-winner-announcement-requirement-will-not-be-enforced-by-asa-pending-outcome-of-its-gdpr-consultation/

CAP launches new guidance on advertising ‘free trials’ or other promotional offer subscriptions

By Francis Keepfer The Committee of Advertising Practice (CAP) has this week launched new guidance on the advertisement of ‘free trials’ or other similar promotional offer subscriptions. The guidance has been issued as part of National Consumer Week 2017 which this year is focusing on subscriptions and subscription traps. Working in collaboration with other organisations …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2017/12/cap-launches-new-guidance-on-advertising-free-trials-or-other-promotional-offer-subscriptions/

Update: German Sports Betting Regulation

By Dr. Michael Stulz-Herrnstadt and Christoph Engelmann The state parliament of Schleswig-Holstein announced that it will not approve the new State Treaty on Gambling. They want to push for an entire new law that includes licenses for online casinos as mentioned in their coalition agreement. In addition the administration of North Rhine-Westphalia announced that it …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2017/09/update-german-sports-betting-regulation/

2017 Prize Promotions Handbook Now Available

For a number of years DLA Piper has been offering clients access to its Prize Promotions handbook and the great news is the 2017 version now covers 35 countries around the world. The interactive Prize Promotions Around the World website assists clients with the management of the early development stages of a prize promotion (such as …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2017/05/4860/

Amendment to Polish Gambling Act adopted

Last Thursday (Sejm) and Friday (Senat), an amendment to the Polish Gambling Act was adopted. Once signed by the Polish president and published, it will come into force on 1 April 2017. Its official aim is to increase the protection of players against risks related to excessive gambling and to decrease the unlicensed market. However, …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2016/12/amendment-to-polish-gambling-act-adopted/

UK: Online gambling operators probed over compliance with consumer protection laws

By Alastair Mackichan On 21 October 2016, the Competition and Markets Authority (the “CMA“) announced that it is launching an inquiry into the practices of online gambling operators. In particular, the CMA will scrutinise the fairness of gambling licensees’ terms and conditions following concerns raised by the Gambling Commission earlier this year. Share this

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2016/10/uk-online-gambling-operators-probed-over-compliance-with-consumer-protection-laws/

UK: The ASA continues crack down on “FREE BET” adverts

By Alastair Mackichan The Advertising Standards Authority (the “ASA”) ruled that Betway’s “£30 Free Bet” promotion was misleading and omitted material information. In June, Betway’s website featured an ad banner reading: “Football Betting Offer £30 Free Bet … Bet Now“. The fine print stated: “Key Terms 1) New Customers Only. 2) Min deposit £10+ required. …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2016/08/uk-the-asa-continues-crack-down-on-free-bet-adverts/

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