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Ella Castle

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Name: Ella Castle
Date registered: 27 September 2018

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  1. UK Advertising Code (Cap Code): Rules changes and further consultation on the use of data for marketing — 21 November 2018

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UK Advertising Code (Cap Code): Rules changes and further consultation on the use of data for marketing

By John Wilks, Claire Sng and Ella Castle In the wake of GDPR, the UK’s Committee of Advertising Practice has amended the CAP Code to introduce new rules on the use of data for marketing. It has also launched a consultation on potential further rule changes relating to child marketing data and prizewinners. BACKGROUND As …

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Permanent link to this article: https://blogs.dlapiper.com/mediaandsport/2018/11/uk-advertising-code-cap-code-rules-changes-and-further-consultation-on-the-use-of-data-for-marketing/