Christopher Barker

avatar

Broadcasters’ Audience Research Board begin analysing multiple-screen viewing

Broadcasters’ Audience Research Board begin analysing multiple-screen viewing BARB, the TV audience measurement body, announced that from 25 September 2018 they will make available  programme viewing figures across four devices (TV, tablets, PCs and smartphones) in the United Kingdom. The “four-screen” viewing figures are the first stage of the on-going Project Dovetail, an initiative established to meet the TV and advertising industry’s need to understand the way in which viewers are consuming content on devices …

Broadcasters’ Audience Research Board begin analysing multiple-screen viewing Read More »