When taking action against illegal fake goods, you are no longer limited to goods destined for the EU. The new EU trademark rules introduce the right to take action against all goods at EU borders even when they are in transit (Article 9(4) of Regulation (EU) 2015/2424, and article 10(4) of Directive (EU) 2015/2436). Counterfeit and to some extent lookalike goods are infringing unless proven otherwise by their holder. This means a reverse of the high burden of proof that trademark owners previously faced under the ECJ’s Philips and Nokia case law. It is up to the holder of the goods to prove that the trademark owner cannot rely on trademark protection in the country of final destination.
Grab the momentum to give your brand protection activities a boost by considering the following takeaways.