Customer data: What you should know

As online channels become an increasingly important part of retail businesses, organisations are increasingly collecting customer data in the course of trade. This information is rich with insights that can be used by organisations to track consumption patterns, effectively target their advertising to particular consumers or particular groups of consumers and directly contact consumers. With significant penalties for non-compliance, it is important for businesses to be aware of legal obligations that apply to dealing with this information. Accordingly, below we set out an overview of key considerations under Australian law. Privacy Handling of Customer Data The handling of customer data is …

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