Retail Thera-IP
Your Weekly Dose of Legal Advertising and Marketing Updates in Australia

DIGITAL MARKETING UPDATE – SHOPPABLE CONTENT, UNREAL AND NANO INFLUENCERS, VIRTUAL HOME ASSISTANTS, AND ADS IN MESSAGING APPS

In a world of exponential technological growth, consumers make purchasing decisions across an array of media platforms. When developing new methods of delivering a personalised and convenient consumer experience across these platforms, businesses should therefore factor in the risks involved including the application of the Australian Consumer Law (ACL). In this update, we take a look […]

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MARKETING WARFARE SERIES – PART III: GUERRILLA MARKETING

What is guerrilla marketing? Guerrilla marketing involves unconventional or interactive campaigns that take consumers by surprise and typically attract social media attention for being so unexpected. These tactics allow businesses to repurpose their consumers’ environment to include their brand and are particularly attractive to small businesses looking for greater reach and impact at a lower cost […]

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A Christmas Credit Carol: Advertising Consumer Credit

As we move into the festive season, personal finance such as credit cards and loans become increasingly attractive to consumers so they can spread the Christmas cheer. Offering finance options are a great way to get customers through the door, however, businesses should be aware of requirements that apply to advertising consumer credit under the […]

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MARKETING WARFARE SERIES – PART II: COMPARATIVE ADVERTISING

A strategy often used by competing brands is comparative advertising. With numerous cases brought in the Federal Court of Australia each year and the potential for considerable pecuniary penalties, businesses should approach this strategy with caution. What is comparative marketing? Comparative advertising is, as its name suggests, an advertisement that compares a product or service […]

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MARKETING WARFARE SERIES – PART I: AMBUSH MARKETING

To get an edge over competitors, businesses often resort to aggressive marketing and advertising strategies to promote their products. While these campaigns are usually creative, amusing to consumers and highly effective for attracting publicity, they can have unforeseen consequences, such as agitating a competitor into taking action against the aggressor. In this series (this is […]

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Consumer Law Update: Headline Pricing and Expanded Investigatory Powers

On 26 October 2018, the Treasury Laws Amendment (Australian Consumer Law Review) Act 2018 (Cth) came into effect, amending a number of key provisions of the Australian Consumer Law (ACL) and extending investigatory powers available to the Australian Consumer and Competition Commission (ACCC) and Australian Securities and Investments Commission (ASIC). This comes as a timely […]

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New Federal Gift Card Regulations

Ever find a gift card in your wallet from last Christmas, only to find out it’s already expired? The Federal Government is introducing new regulations that will make the rules relating to gift cards more consumer friendly.  Back in June this year, we reported on the changes to requirements for gift cards sold in NSW, which […]

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