Fashion

Milan Fashion Week and Fashion Law Trends – The endless boom in sportswear: patent protection for textile technologies

As more people commit to live (or at least to post on social media) an healthier and more active lifestyle, the sportswear industry is seizing the opportunity to grow like never before. The reasons behind the flourishing health craze so popular in the western world are many, complicated and interconnected. If the pandemic played a …

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Milan Fashion Week and Fashion Law Trends – Colour trade marks: the maisons’ strategic choice to make their brand identity shine

Today marks the end of this edition of Milan Fashion Week SS2023, which saw colourful dresses with ton sur ton combinations on the catwalk, between similar and complementary nuances, as well as our fashion law column. Fil-rouge among fashion maisons of this MFW edition is colour. One of the representatives of this trend in Italy …

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Not Just a Label launches an intellectual property rights marketplace: will it be the future in designer rights transfer?

Fashion always changes, turns into something new, sometimes reinvents itself, but most importantly, it follows the seasons. To make this possible, there must be an industry behind that works relentlessly, that is innovative and that listens to consumer perceptions, that observes, studies and researches. It is required, paradoxically, that in an industry like fashion, which …

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Milan Fashion Week and Fashion Law Trends – The latest trend for luxury brands: sustainability logos

The fashion industry is sadly known for being one of the most polluting industries in the world, being responsible for about 10% of global greenhouse gas emissions. There are several major factors contributing to this not-to-be-proud achievement, including depletion of water resources, pollution from textile factories, and merchandise waste. However, in the last years, young …

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Milan Fashion Week and Fashion Law Trends: Fashion in the Metaverse – a New Era for Brands

From updating retail experiences, to wearable technology, innovation is continuously inspiring and influencing trends and fashions. Also, following Facebook rebranding into “Meta” in late 2021, the term “Metaverse” definitely entered the common vocabulary and fashion brands are continuously seeking to conquer this new innovative world.

Milan Fashion Week and Fashion Law Trends: the rise of dupe influencers – are social media platforms ready for this new battle?

The Milan Fashion Week is back and so is our fashion law column. As usual, in this series of articles (one for each day of the MFW) we will highlight those that in our view are the main trends in fashion from a legal perspective and, while it remains an all-female initiative, for this new …

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Milan Fashion Week and Fashion Law Trends: how fashion brands can promote sustainability while protecting their trademarks

For the last article in our fashion law column we wanted to talk about one of the biggest trends of the moment: vintage and second hand. The fashion industry is the world’s second largest polluter just after the oil industry and is responsible for the 10% of all humanity’s carbon emissions. These discouraging figures can …

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Milan Fashion Week and Fashion Law Trends: is “Le Pliage” case a return to the past of copyright protection?

By Giulia Gialletti and Merel Lommen The French fashion company Longchamp is well known for its Le Pliage tote bag, which has been one of the brand’s best-selling items since its launch in the nineties. However, in the recent decision of the Court of Milan of 13 December 2021, it became clear that the commercial …

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Milan Fashion Week and Fashion Law Trends: Textile Waste and Circular Fashion

By Arianna Angilletta and Chiara D’Onofrio Nowadays, the textile sector represents the second most polluting industry in the world after the oil industry and is responsible for 20% of global water waste – due to the various processes the products undergo such as dyeing and finishing – and 10% of carbon dioxide emissions (more than …

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Milan Fashion Week and Fashion Law Trends: E-textile and Smart Clothing – How Your Clothes Can Improve Your Life

As we already discovered during pandemic, technology has been an effective way out for fashion brands to advertise and sell products in a historical period that has limited the shopping physical experience. In fact, innovative technology within the fashion industry is more apparent than ever. From updating retail experiences, to wearable technology like smartwatches and …

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Milan Fashion Week and Fashion Law Trends: Is Metaverse the New Fashion Revolution for IP?

Neal Stephenson coined the term “metaverse” in his 1992 novel Snow Crash, where it referred to a 3D virtual world inhabited by avatars of real people, sometimes facilitated by the use of virtual and augmented reality devices, which would blur the barrier between online and offline.

Milan Fashion Week and Fashion Law Trends: the liability of NFT marketplaces for infringing content

After two years of digital shows, the Milan Fashion Week finally returns to the city and we are proud to announce that also our fashion law column is back. In this series of articles (one for each day of the MFW) we will highlight those that in our view are the main trends in fashion …

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Intellectual Property Rights in the Metaverse: NFTs and Fashion

After the already successful relationship between fashion brands and the gaming community, NFTs open up the fashion system to new digital channels. In fact, the possibility for users to not only buy digital items in the fashion space but to also have unique pieces adds a level of exclusivity that has always be key when …

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NFT: just another bubble or the next big revolution?

By Lara Mastrangelo and Valentina Mazza NFTs’ legal implications for the art, music and fashion industries Do you remember Magritte’s famous painting displaying a pipe with the wording “Ceci n’est pas une pipe”, or Duchamp’s irreverent readymades? Well, keep them in mind, as it is from that moment on that artists started questioning the relationship …

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Legal risks and implications of hyper-realistic videogames

Although digital consumption was already rising before the Covid-19 outbreak, the pandemic has undoubtedly accelerated this trend. In this context, the gaming industry is one of the wealthiest of all entertainment industries, with revenues projected to reach $159.3 billion in 2020 by the Newzoo 2020 Global Games Market Report and experts don’t see growth taking …

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