Category Archive: Advertising

GB: ASA publishes report on gambling advertising

The Advertising Standards Authority (ASA), the UK’s advertising watchdog, has published a report into its application of the UK advertising codes to gambling advertising.

The ASA report is one of four reviews commissioned by the UK government to investigate the current regulation of gambling advertisements.

Read the full report here.

GB: Gambling Protections and Controls document published

On 30 April 2014, the Government published its Gambling Protections and Controls document which details the statutory measures it intends to take in relation to a number of gambling related issues. Read the rest of this entry »

UK: Committees of Advertising Practice launch review of gambling advertising

The Committees of Advertising Practice (CAP), the body that writes and maintain the UK Advertising Codes, has instigated a review of the the latest evidence underpinning the gambling advertising rules to ensure that consumers continue to be properly protected. Read the rest of this entry »

DLA Piper launches Prize Promotions Across the World Handbook (2014)

DLA Piper’s global Advertising Group is pleased to present the 2014 edition of our Prize Promotions Across the World Handbook, covering 20 jurisdictions.

The purpose of this Handbook is to introduce clients to some of the key requirements surrounding prize promotions, from the management of the early stages, to issues which are potentially problematic.

This publication follows DLA Piper’s recent publication of the 3rd Edition of the Data Protection Laws of the World Handbook.

Both publications demonstrate our unrivalled platform and ability to advise clients wherever their business takes them.

To access the Prize Promotions Across the World Handbook, please click here.

GB: Advertising issues raised again in the POC Bill legislative debates

The Gambling (Licensing and Advertising) Bill continues its progress through the legislature and we await Royal Assent. Throughout the process, amendments have been discussed in the House of Commons and, lately, in the House of Lords, the British legislature’s upper chamber. One such recent amendment calls for a consultation on remote gambling advertising.

Read the rest of this entry »

UK: Advertising watchdog publishes guidance to the gambling industry

The UK’s advertising regulator has published a new Help Note on the rules for gambling advertisements to assist the industry to be responsible and to ensure that children, as well as vulnerable people, are protected. It also addresses issues of misleading advertising including detailed guidance for marketers wishing to promote “free bet” offers, an area that continues to see operators and the regulator engage.

The Help Note can be accessed here.

The blueprint for iGaming regulation – The perfect regime

Much has been written and discussed about the effectiveness of the regulations that govern iGaming country markets, with concerns pointing to the costs and barriers facing operators serving into multiple jurisdictions in the absence of common ‘European-wide’ legislation. However, by examining the components of today’s regulated markets and drawing out the best qualities from each, are we able to piece together a blueprint for the perfect iGaming regime? Stephen Ketteley and Ash Averill of DLA Piper assess the current European frameworks in operation in the pursuit of finding the perfect regime.

Read The Blueprint for iGaming Regulation – The Perfect Regime which appear in the November/December edition of iGaming Business.

UK: Communications watch-dog releases detailed analysis of gambling advertising on TV

In a wide-ranging and extremely detailed report, OFCOM, the UK’s communications regulator, has released results of it analysis of gambling advertisements on television.

Some of the statistics clearly demonstrate the increased profile of gambling on television, through advertising – an issue repeatedly referenced by certain aspects of the media in sustained criticism of the sector.

We recently commented on the issues this raises in an article in iGaming Business.

Read the OFCOM report here.

Global gambling advertising

As the relationship between regulated gambling and advertising becomes increasingly emotive, DLA Piper’s gambling team comment on the ways in which individual jurisdictions are handling the issue (often by way of the imposition of certain restrictions or limitations on advertising).

Read Global Gambling Advertising which appeared in the September/October edition of iGaming Business.

UK: CAP amends gambling advertising regulations

The Committees of Advertising Practice (CAP), who write and maintain the advertising codes in the UK that are administered by the Advertising Standards Authority (ASA), have published the outcome of a consultation to amend the Gambling section of the CAP Code.  From Tuesday 17 September 2013, betting websites regulated by the Gambling Commission will be permitted to use individuals under the age of 25 in marketing communications if they are the subject of a bet being offered provided that the depiction shows the individual in the context of the bet being offered and not in a manner that promotes gambling.  Kokyee Ng (DLA Piper, London) comments on CAP’s amendment to rule 16.3.14 of the CAP Code. Read the rest of this entry »

Norway: Athletes gambling sponsor income under pressure

Norwegian athletes from a variety of sports, including UK Premier League football players, NHL players, cross country skiers and pole vaulters have signed sponsorship deals with various gambling operators. Norway practices a state-owned monopoly through Norsk Tipping on all gambling activities and the bulk of the proceeds from Norsk Tipping is plowed back into sports and culture. Norsk Tipping therefore stands out as a dominant beneficiary and money source for Norwegian sports both on a grass root level and for premier athletes. Read the rest of this entry »

UK: Advertising claims – do statements of opinion or objective fact require substantiation? The ASA decides

In an interesting adjudication on the Campaign for Fairer Gambling, the ASA holds that the level of sophistication of the audience at which an ad is aimed, and therefore the effectiveness of a disclaimer used in that ad, has a direct impact on whether a claim is deemed to be an opinion or objective fact requiring substantiation.  Read the rest of this entry »

Australia: Panel Discussion – The changing landscape of gambling in Australia

DLA Piper is hosting a robust and interactive industry panel discussion on advertising of gambling services in sport.   Read the rest of this entry »

Italy: Bidding on competitors’ AdWords keywords is legal

The Court of Palermo (Italy) held that Google as an hosting provider is not obliged to monitor the AdWords keywords selected by its users but found liable a local rental company, Sicily by Car, for the usage of the trademark “maggiore” held by a major rental company, Maggiore Rent SpA, only when done in connection with the usage of AdWords “dynamic keyword insertion” tool allowing to show the selected keyword as ad text in the sponsored link when users were searching such term. Read the rest of this entry »

Australia: Government Report into Advertising and Promotion of Gambling in Sport – full details

In the midst of persistent public discussion and media interest the Parliamentary Joint Select Committee on Gambling Reform has released its report into Advertising and Promotion of Gambling Services in Sport. The Report has been released early following a five month inquiry by the Committee. Read the rest of this entry »

Australia: Government Report into Advertising and Promotion of Gambling in Sport now released

After a five month Inquiry into the Advertising and Promotion of Gambling in Sport, the Joint Select Committee on Gambling Reform has reported early. Read the rest of this entry »

Australia: Further advertising restrictions for betting operators on the horizon

Gambling advertising, and in particular live odds during the broadcast of events, has been the subject of much attention and debate in Australia recently. Read the rest of this entry »

Netherlands: Facebook to block gambling advertisements

On 27 May, the Dutch Games of Chance Authority (in Dutch: “Kansspelautoriteit”, “KSA”) announced that it has concluded an arrangement with Facebook on the blocking of advertisements of illegal gambling providers. Read the rest of this entry »

Australia: No live odds during sporting events broadcasted in Australia

After the Prime Minister on 26 May 2013 threatened to legislate to effect a complete ban on the airing of live betting odds during sporting events on television, the television networks have agreed to implement the Government’s new restrictions. Read the rest of this entry »

Italy: Casino TV ad challenged

 The Italian Advertising Self-Regulatory Court deemed the TV ad of a major remote gaming licensed casino operator in breach of the recently introduced provisions of the Advertising Self-Regulatory Code on gambling advertising. Read the rest of this entry »

Older posts «

» Newer posts