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EU: European Commission consults the games industry on in-app purchasing models

The European Commission has commenced a games industry consultation, looking to assess the impact of in-app purchasing models. This move comes after the UK’s Office of Fair Trading assessed these models in the Autumn, resulting in the publication of a set of guiding principles that games developers must comply with by 1 April. We felt the UK’s initiative would lead to wider scrutiny of these market practices.

The Commission’s public statement can be read here.