UK: Advertising watchdog publishes guidance to the gambling industry

The UK’s advertising regulator has published a new Help Note on the rules for gambling advertisements to assist the industry to be responsible and to ensure that children, as well as vulnerable people, are protected. It also addresses issues of misleading advertising including detailed guidance for marketers wishing to promote “free bet” offers, an area that continues to see operators and the regulator engage.

The Help Note can be accessed here.