{"id":3626,"date":"2022-04-05T18:25:35","date_gmt":"2022-04-05T16:25:35","guid":{"rendered":"https:\/\/blogs.dlapiper.com\/advocatus\/?p=3626"},"modified":"2022-04-06T11:38:10","modified_gmt":"2022-04-06T09:38:10","slug":"record-gdpr-fine-by-the-hungarian-data-protection-authority-for-the-unlawful-use-of-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/blogs.dlapiper.com\/advocatus\/2022\/04\/record-gdpr-fine-by-the-hungarian-data-protection-authority-for-the-unlawful-use-of-artificial-intelligence\/","title":{"rendered":"Record GDPR fine by the Hungarian Data Protection Authority for the unlawful use of artificial intelligence"},"content":{"rendered":"\t\t
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The Hungarian Data Protection Authority (Nemzeti Adatv\u00e9delmi \u00e9s Inform\u00e1ci\u00f3szabads\u00e1g Hat\u00f3s\u00e1g, NAIH<\/em>) has recently published its annual report in which it presented a case where the Authority imposed the highest fine to date of ca. EUR 670,000 (HUF 250 million).<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The case involved the personal data processing of a bank (acting as a data controller) which automatically analysed the recorded audio of customer service calls. The bank used the results of the analysis to determine which customers should be called back by analysing the emotional state of the caller using an artificial intelligence-based speech signal processing software that automatically analysed the call based on a list of keywords and the emotional state of the caller. The software then established a ranking of the calls serving as a recommendation as to which caller should be called back as a priority.<\/p>\n

The purposes of the processing activity was determined by the bank as quality control based on variable parameters, the prevention of complaints and customer migration, and the development of its customer support\u2019s efficiency. However, according to the Authority, the bank\u2019s privacy notice referred to these processing activities in general terms only, and no material information was made available regarding the voice analysis itself. Furthermore, the privacy notice only indicated quality control and complaint prevention as purposes of the data processing.<\/p>\n

The bank based the processing on its legitimate interests to retain its clients and to enhance the efficiency of its internal operations. The data processing activities in connection with these interests, however, were not separated in the privacy notice and in the legitimate interests tests, they became blurred.<\/p>\n

In the course of the procedure before the Authority it became evident from the statements of the bank that for years it had failed to provide to the data subjects proper notice and the right to object, because it had determined that it is not able to do so. The Authority emphasised that the only lawful legal basis for the processing activity of emotions-based voice analysis can only be the freely given, informed consent of the data subjects.<\/p>\n

Additionally, the Authority highlighted that although the bank had carried out a data protection impact assessment (DPIA) and identified that the processing is of high risk to the data subjects, capable of profiling and scoring, the DPIA had failed to present substantial solutions to address these risks. Furthermore, the legitimate interest test performed by the bank had failed to take into account proportionality, the interests of the data subjects, it merely established that the data processing is necessary to achieve the purposes it pursues. The Authority further emphasised that the legitimate interest legal basis cannot serve as a \u2018last resort\u2019 when all other legal bases are inapplicable, and as such data controllers cannot refer to this legal basis at any time and for any reason. Consequently, the Authority, in addition to imposing a record fine, obliged the bank to cease the analysis of emotions in the course of voice analysis.<\/p>\n

In conclusion, the Authority highlighted that \u201cartificial intelligence is generally difficult to understand and monitor due to the way it works, and even new technologies pose particular privacy risks. This is one of the reasons why the use of artificial intelligence in data management requires special attention, not only on paper but also in practice.<\/em>\u201d<\/p>\n

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\n\t\t\t\t\t\t\t\tKozma Zolt\u00e1n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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Szellemi Alkot\u00e1sok \u00e9s Technol\u00f3giai csoportvezet\u0151\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t

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\n\t\t\t\t\t\t\tZolt\u00e1n tranzakci\u00f3kkal \u00e9s kereskedelmi k\u00e9rd\u00e9sekkel kapcsolatban ny\u00fajt tan\u00e1csad\u00e1si szolg\u00e1ltat\u00e1sokat a technol\u00f3gia, m\u00e9dia \u00e9s t\u00e1vk\u00f6zl\u00e9s ter\u00fclet\u00e9n, az \u00e1llami \u00e9s a mag\u00e1nszektorban tev\u00e9kenyked\u0151 \u00fcgyfelek r\u00e9sz\u00e9re egyar\u00e1nt. Szakter\u00fclete tov\u00e1bb\u00e1 az adatv\u00e9delem minden aspektusa, \u00edgy t\u00f6bbek k\u00f6z\u00f6tt az inform\u00e1ci\u00f3szabads\u00e1g ter\u00fclete is. \nEmellett egy multinacion\u00e1lis informatikai c\u00e9g bels\u0151 jog\u00e1szak\u00e9nt is dolgozott, ahol jogi t\u00e1mogat\u00e1st ny\u00fajtott a magyarorsz\u00e1gi \u00fczleti \u00e9s vezet\u0151i csapatoknak, k\u00fcl\u00f6n\u00f6s tekintettel az informatikai tranzakci\u00f3kkal kapcsolatos tranzakci\u00f3s t\u00e1mogat\u00e1sra, valamint szoftverterm\u00e9kek \u00e9s online (cloud) szolg\u00e1ltat\u00e1sok licencel\u00e9s\u00e9re, forgalmaz\u00e1s\u00e1ra \u00e9s marketingj\u00e9re.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tE-mailt k\u00fcld\u00f6k\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Associate\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\tM\u00e1rk a DLA Piper Hungary Szellemi Alkot\u00e1sok \u00e9s Technol\u00f3gia csoportj\u00e1nak \u00fcgyv\u00e9dje. Sz\u00e1mos k\u00fcl\u00f6nb\u00f6z\u0151 adatv\u00e9delmi, szellemi tulajdonnal kapcsolatos \u00fcgyben, valamint gy\u00f3gyszer\u00e9szeti jog \u00e9s munkajogi \u00fcgyben vett r\u00e9szt.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tE-mailt k\u00fcld\u00f6k\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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K\u00e9rd\u00e9se van? Keressen minket bizalommal!<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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K\u00f6vesse LinkedIn oldalunkat!<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Legfrissebb tartalmaink<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ingatlan | Real Estate<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRugalmass\u00e1g \u00e9s \u00fajrapozicion\u00e1l\u00e1s: merre tart a magyar ingatlanpiac 2026-ban?\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
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Megjelent a DLA Piper Hungary Hazai Ingatlanpiaci K\u00f6rk\u00e9p 2026, amelyben szak\u00e9rt\u0151ink \u00f6sszefoglalt\u00e1k az elm\u00falt \u00e9v meghat\u00e1roz\u00f3 ingatlanpiaci trendjeit \u00e9s a piac j\u00f6v\u0151beni kil\u00e1t\u00e1sait. Az idei kiad\u00e1s fontos m\u00e9rf\u00f6ldk\u00f6vet jelent: els\u0151 alkalommal eg\u00e9sz\u00edtett\u00fck ki elemz\u00e9s\u00fcnket \u00fcgyfeleink \u00e9s a piac vezet\u0151 szerepl\u0151inek els\u0151 k\u00e9zb\u0151l sz\u00e1rmaz\u00f3 tapasztalataival \u00e9s v\u00e1rakoz\u00e1saival, amelyeket saj\u00e1t jogi elemz\u00e9s\u00fcnkkel \u00f6tv\u00f6zt\u00fcnk. Ennek k\u00f6sz\u00f6nhet\u0151en riportunk \u00e1tfog\u00f3bb \u00e9s teljesebb k\u00e9pet ny\u00fajt a magyarorsz\u00e1gi ingatlanpiac aktu\u00e1lis helyzet\u00e9r\u0151l.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tTov\u00e1bb >>\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\tDLA Piper\t\t<\/span>\n\t\t\t\t\n\t\t\t2026-04-15\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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Arbitration<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInterview with D\u00e1vid K\u0151hegyi published on B\u00f8rsen\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
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Read the latest interview with D\u00e1vid K\u0151hegyi published on\u00a0B\u00f8rsen, one of Denmark\u2019s leading and most influential business and financial newspapers. Please note that the text<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tTov\u00e1bb >>\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\tK\u0151hegyi D\u00e1vid\t\t<\/span>\n\t\t\t\t\n\t\t\t2026-03-13\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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Energetika | Energy<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\u00c1trendez\u0151d\u0151 er\u0151viszonyok a z\u00f6ld energia \u00e1tmenetben: merre tart az M&A\u2011piac \u00e9s a r\u00e9gi\u00f3 befektet\u00e9si t\u00e9rk\u00e9pe?\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
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A DLA Piper 2026-os energia \u00e1tmeneti M&A jelent\u00e9se (Energy Transition M&A Report 2026*) szerint a glob\u00e1lis tranzakci\u00f3s dinamika egyszerre mutatott visszaes\u00e9st \u00e9s er\u0151s\u00f6d\u00e9st.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tTov\u00e1bb >>\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\tDLA Piper\t\t<\/span>\n\t\t\t\t\n\t\t\t2026-03-13\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Hungarian Data Protection Authority (Nemzeti Adatv\u00e9delmi \u00e9s Inform\u00e1ci\u00f3szabads\u00e1g Hat\u00f3s\u00e1g, NAIH) has recently published its annual report in which it presented a case where the Authority imposed the highest fine to date of ca. EUR 670,000 (HUF 250 million).<\/p>\n","protected":false},"author":10,"featured_media":3627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[1056,341,827,353],"coauthors":[707,764],"class_list":["post-3626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adatvedelem","tag-data-breach","tag-data-protection","tag-fine","tag-gdpr"],"yoast_head":"\nRecord GDPR fine by the Hungarian Data Protection Authority for the unlawful use of artificial intelligence - Advocatus<\/title>\n<meta name=\"description\" content=\"Record GDPR fine by the Hungarian Data Protection Authority for the unlawful use of artificial intelligence. 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