{"id":2353,"date":"2019-12-13T09:00:14","date_gmt":"2019-12-13T08:00:14","guid":{"rendered":"https:\/\/blogs.dlapiper.com\/advocatus\/?p=2353"},"modified":"2022-04-04T14:26:47","modified_gmt":"2022-04-04T12:26:47","slug":"az-europai-parlament-jelentosen-szigoritotta-az-arkedvezmenyek-feltuntetesere-vonatkozo-szabalyozast","status":"publish","type":"post","link":"https:\/\/blogs.dlapiper.com\/advocatus\/2019\/12\/az-europai-parlament-jelentosen-szigoritotta-az-arkedvezmenyek-feltuntetesere-vonatkozo-szabalyozast\/","title":{"rendered":"Az Eur\u00f3pai Parlament jelent\u0151sen szigor\u00edtotta az \u00e1rkedvezm\u00e9nyek felt\u00fcntet\u00e9s\u00e9re vonatkoz\u00f3 szab\u00e1lyoz\u00e1st"},"content":{"rendered":"\t\t
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  • Az Eur\u00f3pai Parlament \u00faj, a fogyaszt\u00f3k v\u00e9delm\u00e9t c\u00e9lz\u00f3 ir\u00e1nyelvet fogadott el 2019 \u0151sz\u00e9n.<\/b><\/li>
  • A m\u00f3dos\u00edt\u00e1sba beker\u00fclt <\/strong>\u00faj rendelkez\u00e9s kimondja, hogy \u00e1rengedm\u00e9ny eset\u00e9n a term\u00e9k eredeti \u00e1r\u00e1nak – melyb\u0151l a fogyaszt\u00f3 kapja a kedvezm\u00e9nyt – az akci\u00f3t megel\u0151z\u0151 30 nap legalacsonyabb \u00e1r\u00e1nak kell lennie.<\/strong><\/li>
  • Ugyan az ir\u00e1nyelvnek m\u00e9g nincs k\u00f6zvetlen hat\u00e1lya, a v\u00e1llalkoz\u00e1soknak min\u00e9l hamarabb el kell kezdeni\u00fck az el\u0151zetes megfelel\u00e9si int\u00e9zked\u00e9seket – v\u00e9lik a DLA Piper Hungary szak\u00e9rt\u0151i.<\/strong><\/li><\/ul>

    Az Eur\u00f3pai Bizotts\u00e1g a tavalyi \u00e9v sor\u00e1n elind\u00edtott egy folyamatot a fogyaszt\u00f3v\u00e9delem ter\u00fclet\u00e9n, melynek a \u201eNew Deal for Consumer<\/em>\u201d nevet adt\u00e1k, \u00e9s az EU fogyaszt\u00f3v\u00e9delmi szab\u00e1lyainak a moderniz\u00e1l\u00e1s\u00e1t, valamint a szab\u00e1lyok hat\u00e9kony kik\u00e9nyszer\u00edthet\u0151s\u00e9g\u00e9t t\u0171zt\u00e9k ki c\u00e9lul, k\u00fcl\u00f6n\u00f6s tekintettel az online \u00e9rt\u00e9kes\u00edt\u00e9sekre.<\/p>

    E szab\u00e1lyoz\u00e1si csomag keret\u00e9ben ker\u00fclt elfogad\u00e1sra az Eur\u00f3pai Parlament \u00e1ltal 2019. okt\u00f3ber 10-\u00e9n, majd az Eur\u00f3pai Uni\u00f3 Tan\u00e1csa \u00e1ltal 2019. november 8-\u00e1n egy ir\u00e1nyelv (\u201eDirective on better enforcement and modernisation of EU consumer protection<\/em>\u201d), mely m\u00f3dos\u00edtotta a fogyaszt\u00f3k sz\u00e1m\u00e1ra k\u00edn\u00e1lt term\u00e9kek \u00e1r\u00e1nak felt\u00fcntet\u00e9s\u00e9vel kapcsolatos fogyaszt\u00f3v\u00e9delemr\u0151l sz\u00f3l\u00f3 1998-as ir\u00e1nyelvet is (az Eur\u00f3pai Parlament \u00e9s a Tan\u00e1cs 98\/6\/EK ir\u00e1nyelve).<\/p>

    A m\u00f3dos\u00edt\u00e1ssal beker\u00fclt egy \u00faj rendelkez\u00e9s, mely kimondja, hogy \u00e1rengedm\u00e9ny eset\u00e9n az eredeti, kiindul\u00e1si \u00e1rnak – melyb\u0151l a fogyaszt\u00f3 kapja a kedvezm\u00e9nyt – az akci\u00f3t megel\u0151z\u0151 30 nap legalacsonyabb \u00e1r\u00e1nak kell lennie. Abban az esetben, ha a term\u00e9k r\u00f6videbb ideje van a piacon, mint 30 nap, a tag\u00e1llamok hozhatnak olyan rendelkez\u00e9st, mely alapj\u00e1n r\u00f6videbb id\u0151szak az ir\u00e1nyad\u00f3.<\/p><\/blockquote>

    Fontos kiemelni, hogy ezek csak a fogyaszt\u00f3k fel\u00e9 \u00e9rt\u00e9kes\u00edtett term\u00e9kekre vonatkoznak, vagyis a szolg\u00e1ltat\u00e1sokra nem.<\/p>

    A magyar jogszab\u00e1lyok \u00e9s a Gazdas\u00e1gi Versenyhivatal joggyakorlata szerint eddig is komoly b\u00fcntet\u00e9sekre sz\u00e1m\u00edthatott a v\u00e1llalkoz\u00e1s, ha azt kommunik\u00e1lta a fogyaszt\u00f3 fel\u00e9, hogy kedvezm\u00e9nyesen v\u00e1s\u00e1rolhatja meg a term\u00e9ket, mik\u00f6zben val\u00f3j\u00e1ban nem val\u00f3sult meg az \u00edg\u00e9rt \u00e1rkedvezm\u00e9ny, azonban jelenleg nincs konkr\u00e9t szab\u00e1ly arra vonatkoz\u00f3an, hogy mit kell kiindul\u00e1si \u00e1rnak tekinteni.<\/p>

    A kereskedelmi gyakorlat szerint, a v\u00e1llalkoz\u00e1sok maguk hat\u00e1roznak meg egy id\u0151szakot annak f\u00fcggv\u00e9ny\u00e9ben, hogy az akci\u00f3s \u00fajs\u00e1gjaik, prom\u00f3ci\u00f3s kereskedelmi gyakorlatuk \u00e1ltal\u00e1ban milyen id\u0151szakot \u00f6lelnek fel.<\/p><\/blockquote>

    Ebb\u0151l kifoly\u00f3lag a c\u00e9gek \u00e1ltal\u00e1ban az adott akci\u00f3s id\u0151szakot k\u00f6zvetlen\u00fcl megel\u0151z\u0151 2, 3 vagy 4 hetes id\u0151szakokban alkalmazott elad\u00e1si \u00e1rat veszik figyelembe viszony\u00edt\u00e1si alapk\u00e9nt a sz\u00e1zal\u00e9kos kedvezm\u00e9ny meghat\u00e1roz\u00e1sa sor\u00e1n, felt\u00e9ve, hogy az jellemz\u0151 \u00e1rnak tekinthet\u0151 az adott id\u0151szakban, vagyis nem csak kiv\u00e9telesen, \u00e1tmeneti jelleggel \u00e9rv\u00e9nyes\u00fclt.<\/p>

    Ez a gyakorlat azonban nem fog megfelelni az \u00faj szab\u00e1lyoz\u00e1snak, hisz az egy\u00e9rtelm\u0171en kimondja, hogy a legalacsonyabb \u00e1rpontot kell figyelembe venni, r\u00e1ad\u00e1sul az id\u0151szakot is meghat\u00e1rozza 30 napban.<\/p>

    Miut\u00e1n ez az ir\u00e1nyelv \u00e1t\u00fcltet\u00e9sre ker\u00fcl a magyar jogrendszerbe, s\u00falyos b\u00fcntet\u00e9sekre sz\u00e1m\u00edthatnak azok a v\u00e1llalkoz\u00e1sok, akik ugyan val\u00f3s, a kedvezm\u00e9nyt megel\u0151z\u0151 \u00e1rhoz viszony\u00edtj\u00e1k az akci\u00f3s \u00e1rat, azonban az akci\u00f3s \u00e1r bevezet\u00e9s\u00e9t megel\u0151z\u0151 30 napban volt olyan id\u0151szak, amikor az adott term\u00e9knek alacsonyabb volt az \u00e1ra. Nem sz\u00e1m\u00edt, ha csak p\u00e1r \u00f3r\u00e1ig volt olyan alacsony az \u00e1r, amennyiben az volt a legalacsonyabb, abb\u00f3l kell sz\u00e1m\u00edtani a t\u00e9nylegesen fogyaszt\u00f3knak ny\u00fajtott kedvezm\u00e9ny m\u00e9rt\u00e9k\u00e9t.<\/p>

    A prom\u00f3ci\u00f3s, illetve k\u00fcl\u00f6nleges szezon\u00e1lis akci\u00f3k ut\u00e1ni id\u0151szakban k\u00f6nnyen el\u0151fordulhat, hogy a prom\u00f3ci\u00f3s id\u0151szak ut\u00e1n \u00fajra magasabb \u00e1ron k\u00edn\u00e1lja a v\u00e1llalkoz\u00e1s a term\u00e9ket, majd p\u00e1r h\u00e9t m\u00falva ism\u00e9t \u00e1rkedvezm\u00e9nyt ad r\u00e1, azonban nem a prom\u00f3ci\u00f3s \u00e1rhoz viszony\u00edtj\u00e1k az akci\u00f3s \u00e1rat. Amennyiben nem telt el 30 nap a kett\u0151 k\u00f6z\u00f6tt, jogs\u00e9rt\u0151 lesz ez a cselekm\u00e9ny, hisz a meghirdetettn\u00e9l kisebb m\u00e9rt\u00e9k\u0171 \u00e1rkedvezm\u00e9ny val\u00f3sul meg a 30 napban fellelhet\u0151 legalacsonyabb \u00e1rponthoz k\u00e9pest.<\/p>

    Mivel ir\u00e1nyelvben t\u00f6rt\u00e9nt a szab\u00e1lyoz\u00e1s, aminek nincs k\u00f6zvetlen hat\u00e1lya, a rendelkez\u00e9sek \u00e1t\u00fcltet\u00e9se a magyar jogrendszerbe m\u00e9g sz\u00fcks\u00e9ges, vagyis ez alapj\u00e1n egyel\u0151re m\u00e9g nem lehet jogs\u00e9rt\u00e9st meg\u00e1llap\u00edtani, azonban<\/p>

    a v\u00e1llalkoz\u00e1soknak m\u00e1r most el kell kezdeni az el\u0151zetes megfelel\u00e9si int\u00e9zked\u00e9seket, hisz miut\u00e1n megt\u00f6rt\u00e9nt az \u00e1t\u00fcltet\u00e9s, minden term\u00e9k\u00e9rt\u00e9kes\u00edt\u0151 \u2013 els\u0151dleges \u00e9s m\u00e1sodlagos forgalmaz\u00f3 kiskeresked\u0151 \u2013 k\u00f6teles lesz ennek megfelel\u0151en elj\u00e1rni.<\/p>

    \u00a0<\/p><\/blockquote>

    Szerz\u0151k: S\u00fck\u00f6sd P\u00e9ter \u00e9s Kiss N\u00f3ra<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    A m\u00f3dos\u00edt\u00e1sba beker\u00fclt \u00faj rendelkez\u00e9s kimondja, hogy \u00e1rengedm\u00e9ny eset\u00e9n a term\u00e9k eredeti \u00e1r\u00e1nak \u2013 melyb\u0151l a fogyaszt\u00f3 kapja a kedvezm\u00e9nyt \u2013 az akci\u00f3t megel\u0151z\u0151 30 nap legalacsonyabb \u00e1r\u00e1nak kell lennie.<\/p>\n","protected":false},"author":1,"featured_media":2354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[393],"tags":[562,560,559,210,558,619,296,417,561,1148,1149],"coauthors":[705,773,817],"class_list":["post-2353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-versenyjog","tag-akcio","tag-arengedmeny","tag-black-friday","tag-europai-parlament","tag-fogyasztovedelem","tag-gazdasagi-versenyhivatal","tag-gvh","tag-iranyelv","tag-kedvezmeny","tag-new-deal-for-consumer","tag-rendelkezes"],"yoast_head":"\nAz Eur\u00f3pai Parlament szigor\u00edtotta az \u00e1rkedvezm\u00e9nyek felt\u00fcntet\u00e9s\u00e9re vonatkoz\u00f3 szab\u00e1lyoz\u00e1st<\/title>\n<meta name=\"description\" content=\"A rendelkez\u00e9s kimondja, hogy az \u00e1rengedm\u00e9ny eset\u00e9n a term\u00e9k eredeti \u00e1r\u00e1nak az akci\u00f3t 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