Tag Archive: fashion

The EU Data Protection Regulation and the Fashion business. What to do.

The retail and fashion business is rapidly changing. Most fashion companies have become publishers (creating new editorial content) and now also data managers (also processing a large number of personal data).

Within this context the EU General Data Protection Regulation, which recently entered into force, will no doubt play a key role, particularly for the retail and fashion companies operating in multiple jurisdictions or making use of new technologies. Read the rest of this entry »

Permanent link to this article: http://blogs.dlapiper.com/privacymatters/the-eu-data-protection-regulation-and-the-fashion-business-what-to-do/

The Internet of Things will “rock” the retail sector

The Internet of Things will generate in the retail sector US $ 329 billion of revenues by 2018 according to a report published by SAP, but such massive growth has to deal with legal issues concerning not only privacy compliance and cyber security, but also among others product liability. Read the rest of this entry »

Permanent link to this article: http://blogs.dlapiper.com/privacymatters/the-internet-of-things-will-rock-the-retail-sector/

GLOBAL: Data Protection and Privacy Compliance Considerations For Retailers

By Carol Umhoefer

It’s obvious that retail e-sales raise issues around personal data collection and processing:  Compiling customer lists and preferences, tracking and profiling site visitors and app users, generating revenue from static and mobile ad servers, targeting offers to customers on the right devices at the right time, accurate online order fulfillment and useful after-sales service all depend on personal data processing.

But brick and mortar retailers are also capturing and processing more personal data, such as data from customers, employees, landlords, security systems and multiple service providers, even the neighborhood seamstress. And as these traditional retailers create their own virtual sales networks, the opportunities to capitalize on both in-store and on-line customer data multiply in tandem with the risks associated with hacking and data loss.

The price of getting data protection wrong is high. Retailers may pay dearly if they misuse customer lists, lose employee data, or are “named and shamed” by a regulator for having failed to meet basic data protection requirements. Moreover, Asian and South American countries are adopting European-inspired data protection laws while the EU moves to strengthen its own laws with reforms that will introduce significant new fines for companies that fail to comply.

Retailers’ first step toward compliance should be taking stock of data protection and privacy practices in stores, warehouses, security stations, back offices and the data centers where personal data is continuously processed. Retailers should examine their data handling at every point from collection to processing, replication, storage, transfer and eventual destruction, as well as their obligations under applicable regulations, laws and contracts, with a view to devising compliance solutions that are tailored to the operational realities of the industry, the retailer’s specific needs, and the risks associated with regulatory enforcement.

Should you have any further questions regarding to the above, please contact Carol Umhoefer (carol.umhoefer@dlapiper.com).

Permanent link to this article: http://blogs.dlapiper.com/privacymatters/global-data-protection-and-privacy-compliance-considerations-for-retailers/