Tag Archive: free trials

CAP launches new guidance on advertising ‘free trials’ or other promotional offer subscriptions

By Francis Keepfer The Committee of Advertising Practice (CAP) has this week launched new guidance on the advertisement of ‘free trials’ or other similar promotional offer subscriptions. The guidance has been issued as part of National Consumer Week 2017 which this year is focusing on subscriptions and subscription traps. Working in collaboration with other organisations …

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Permanent link to this article: http://blogs.dlapiper.com/mediaandsport/2017/12/cap-launches-new-guidance-on-advertising-free-trials-or-other-promotional-offer-subscriptions/