Tag Archive: advertising

Celebrity endorsements on social media: 7 tips for navigating the right of publicity

By David M Kramer Social media makes building a brand easy: the tools are laid out in front of you, ready to launch your company to worldwide fame with a click of the mouse. Craft a few irreverent tweets, refresh the company Facebook page and voilà: you instantly have the power to engage consumers on …

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Permanent link to this article: http://blogs.dlapiper.com/mediaandsport/2014/07/celebrity-endorsements-on-social-media-7-tips-for-navigating-the-right-of-publicity/

Media, Sport & Entertainment Webinars 2014 – Distribution Opportunities

Wednesday 18 June 2014 3.00 – 4.00pm CET We are delighted to invite you to the next session of our series of 1 hour webinars. This session will focus on Distribution Opportunities, with an introductory market overview by Augusto Preta of IT-Media Consulting. We will look into distribution alternatives for newcomers and regulatory pitfalls, e.g. different …

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Permanent link to this article: http://blogs.dlapiper.com/mediaandsport/2014/06/media-sport-entertainment-webinars-2014-distribution-opportunities-18-june/

Ambush Marketing: Australia Advances Fair

By Dylan Kennett and Kirk Simmons On 15 May 2014, the Major Sporting Events (Indicia and Images) Protection Bill 2014 (the ‘Bill‘) passed both houses of Parliament in Australia.  The Bill aims to prevent the unauthorised commercial use of certain marks and images associated with the Asian Football Confederation Asian Cup 2015, the International Cricket …

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Permanent link to this article: http://blogs.dlapiper.com/mediaandsport/2014/06/ambush-marketing-australia-advances-fairly/

OFT Principles for Online and In-App Games Now in Force

On 1 April, the OFT’s principles for online and in-app games came into force. The principles aim to ensure that consumers are made aware of in-game costs before downloading the application in question, with a view to stopping unauthorised payments, such as those made by a child, without the account holder’s express and informed consent. …

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Permanent link to this article: http://blogs.dlapiper.com/mediaandsport/2014/04/oft-principles-for-online-and-in-app-games-now-in-force/

UK: New Controls on Alcohol Sponsorship

By Vanda Craig Alcohol brands have had a historic association with sports sponsorship, but stricter regulation in Europe has been on a steady incline. 31 January 2014 saw the introduction by the Portman Group of the UK’s new Code of Practice on Alcohol Sponsorship (the “Code”). The Code is a set of rules that governs …

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Permanent link to this article: http://blogs.dlapiper.com/mediaandsport/2014/02/uk-new-controls-on-alcohol-sponsorship-2/

Italy: Product Placement – Rules and Trends in Italy

Branded content is a hype word. Audiovisual content is meddled with products and vice-versa, while advertisers are more creative in devising new solutions. Within this context product placement is becoming increasingly important. But what are the main rules for product placement? Has anything changed? What are the current trends? Share this

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Permanent link to this article: http://blogs.dlapiper.com/mediaandsport/2014/02/product-placement-rules-and-trends-in-italy/

Germany: More detail around claims against “typo-squatting”?

According to its press release, the German Federal High Court (“BGH”) decided on 22 January (I ZR 164/12) that – in the particular case- the registration of a domain name which was a misspelled version of an already registered domain name (“typo-squatting domain”) did not infringe the plaintiff’s name rights. Furthermore, the court specified the …

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Permanent link to this article: http://blogs.dlapiper.com/mediaandsport/2014/02/germany-more-detail-around-claims-against-typo-squatting/

UK – Commonwealth Games England Implement their First Mandatory Anti-Doping Education Policy

By Alasdair Muller Following the 2013 World Conference on Doping in Sport, which highlighted effective education programmes as a fundamental tool in combatting the use of performance enhancing substances, Commonwealth Games England (“CGE“) has entered into a partnership with UK Anti-Doping (“UKAD“) to implement a mandatory anti-doping education policy ahead of the 2014 Commonwealth Games …

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Permanent link to this article: http://blogs.dlapiper.com/mediaandsport/2014/01/uk-commonwealth-games-england-implement-their-first-mandatory-anti-doping-education-policy/

German Federal High Court underlines the legality of a linkage between a consumer’s purchase and his/her participation in a raffle

According to its press release, the German Federal High Court (“BGH”) decided on 12 December 2013 (1 ZR 192/12) that Haribo was allowed to advertise raffles in which only customers who bought specific products were allowed to participate. Moreover, the BGH held the respective TV commercial to be legal as it did not merely address …

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Permanent link to this article: http://blogs.dlapiper.com/mediaandsport/2014/01/german-federal-high-court-underlines-the-legality-of-a-linkage-between-a-consumers-purchase-and-hisher-participation-in-a-raffle/

UK: Communications watch-dog releases detailed analysis of gambling advertising on TV

By Stephen Ketteley In a wide-ranging and extremely detailed report, OFCOM, the UK’s communications regulator, has released results of it analysis of gambling advertisements on television. Some of the statistics clearly demonstrate the increased profile of gambling on television, through advertising – an issue repeatedly referenced by certain aspects of the media in sustained criticism …

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Permanent link to this article: http://blogs.dlapiper.com/mediaandsport/2013/11/uk-communications-watch-dog-releases-detailed-analysis-of-gambling-advertising-on-tv/

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