A new provision for trademark parody: is it a joke?

  • elena-vareseBalice FusionA little bit of an introduction

There are a number of fashion players that base their business on the very thin line running between tribute and misappropriation. In this context it is difficult to understand how quotations of well-known fashion trademarks made in a humoristic context should be treated, especially as the EU legislation did not provide any guidance on the parody fair use defence. At least, up to now.

In fact, Regulation (EU) No. 2015/2424 of the European Parliament and of the Council of 16 December 2015, now provides in its Recital 21 that “use of a trade mark by third parties for the purpose of artistic expression should be considered as being fair as long as it is at the same time in accordance with honest practices in industrial and commercial matters. Furthermore, this Regulation should be applied in a way that ensures full respect for fundamental rights and freedoms and in particular the freedom of expression“. Read the rest of this entry »

SAVE THE DATE! Fashion Lunch @DLA Piper Milan. This time “The new EU Trademark Regulation: new opportunities for the fashion industry” – 17 June 2016.

sofia_barabinoelena-vareseJoin us on Friday 17 June 2016 at 12.30 pm at DLA Piper, Via della Posta 7, Milan, for the new session of our Fashion Lunch Series! This time we will talk about the new EU Trademark Regulation and the new opportunities for the fashion industry. Read the rest of this entry »

Webinar – What changes for gambling companies with the EU Privacy Regulation?

Here is an opportunity to discuss about the impact of the EU Privacy Regulation on gambling companies during a webinar taking place on 9 June 2016.Giulio Coraggio Read the rest of this entry »

FOLLOW US! For the Media Breakfast Series: The generation of revenues on the media market – 27 May@DLA Piper Milan/Rome!

laura_borelliIn the near future the distribution of entertainment video contents, especially over the Internet, will represent the killer app for operators in terms of monetization both through advertising and Premium Pay offers. At the moment there are several viable monetization options for operators, based both on the provision of free, ad-sponsored video contents, flat fee and à la carte services and the implemetation of the so-called pay-as-you-go approach. Read the rest of this entry »

Internet liability rules overturned again

Internet liability rules suffered a “back to the past” effect in Italy after the decision of the Court of Rome, despite of the recent position of European courts on the matter.Giulio Coraggio Read the rest of this entry »

Big Data and antitrust

bcAntitrust authorities have started to scrutinize and investigate the relationship between Big Data and the competition laws. Read the rest of this entry »

DLA Piper Italy Tech Law Day – 21 June 2016


Here is the opportunity to discuss about the legal issues relating to the hottest tech topics of the last period in a single afternoon. Read the rest of this entry »

Yes, We Won (Again!). More prizes for our IPT team!

Great news from the 2016 Legalcommunity Awards: our Giangi Olivi is the 2016 Media Lawyer of the Year and TMT Lawyer of the Year, and our Roberto Valenti is the Life Sciences Lawyer of the Year. So, this is a good time for team celebrations (and of course selfies – see below). So, once again, THANKS TO ALL OUR FRIENDS AND CLIENTS that have been supporting us throughout these years.

IPT team

Patents back in fashion, says the Court of Milan on the 3D pockets of Max Mara’s jeans

With decision issued on 14 January 2016, the Court of Milan has granted protection to Max Mara’s patent, covering the pockets of a pair of jeans, named “Perfect Fit” and enhancing the curves of the person who wears them.elena-varese Read the rest of this entry »

FOLLOW US! How to process personal data from now on – 4 May @ Camera di Commercio Italo-Germanica!

Follow us next 4 May @ Deutsch-Italienisch Handelskamme (Camera di Commercio Italo-Germanica) in Milan. Giangi Olivi and I will outline the main legal issues concerning the new European Regulation on data protection and EU-US data transfers.

The event is organized with the support of the American Chamber of Commerce.
For more information on the program and to register please visit this website.


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